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Doing the Right Thing > Doing Things Right

Both Sides of the Table

And measuring activities or output can mislead you into thinking you’re doing a great job. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164
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6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. The same is true for people who may approach you at networking events or industry conferences. Build trust first.

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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. The same is true for people who may approach you at networking events or industry conferences. Build trust first.

Ideas 159
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Smart people produce high quality work.

Startup 323
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. Your reach with a blog is much broader than traditional business networking channels and industry conferences.

Blogging 110
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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

I can’t change who your board members are so let me offer some thoughts on how to make your interactions with your board more productive. Nothing drives me more bonkers than board members who want to hold dissertations on 409a valuations, product feature minutiae or spend 30 minutes on how many people they know that they can introduce you to.

Tips 212
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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors. Final le web london (june 2013) from Mark Suster.

Marketing 361