Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 141

Marketing Startup Social Media Technical Review 141

TechCrunch LA

JULY 3, 2018

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting. Unilever buys Dollar Shave Club for reported $1B value.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

OCTOBER 9, 2020

did his first live stream with the gaming superstar Dr. Disrespect , he turned to Mojichat to create the pop-up onscreen emote that danced above a logo from Scuf Gaming , a retailer of customized controllers. show just how much demand there is for these types of offerings. As Odell Beckham Jr. and the work with Dr. .”

Advertising 179

Advertising Los Angeles Activity Screening 179

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Training 127

Training Customer Custom Social Media 127

Startup Professionals Musings

JULY 9, 2022

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Cloud Computing. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 93

Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 94

Social Media Media Ideas Writing 94

socalTECH

MAY 2, 2014

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media.

Demand 231

Demand HTML Web Media 231

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

MAY 31, 2023

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. It’s amazing how quickly these activities lead to leadership or management opportunities. Loners need not apply.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

MAY 11, 2020

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

NOVEMBER 6, 2020

Here are some of the key indications that you might be a good match for a lifestyle business, for you to compare and consider against your own objectives and strengths: Enjoy interacting with customers and products every day. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

Statistics 124

Statistics Equity Satisfaction Entrepreneur 124

socalTECH

MARCH 11, 2010

Santa Monica-based LIVESTRONG.COM , the online health and fitness site run by Demand Media, has updated the firm's MyPlate lifestyle management tool, the company announced this morning.

Santa Monica 157

Santa Monica Tool Demand Sites 157

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

OCTOBER 26, 2018

Many customers now actively seek out new technologies, rather than wait for many others to try it first. Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand. Customers need to see personal and social benefits around a new solution, not just a new technology.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

AUGUST 26, 2022

Assess your connections, both social media and financial. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MARCH 28, 2020

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. Start with only the very best people, demand excellence, and train them to stay ahead of the pack. Reframe selling as an activity that improves customer’s lives.

Startup 122

Startup Training Customer Custom 122

TechCrunch LA

SEPTEMBER 18, 2019

Lots of firms are now talking about this pretty actively.”. Since Revolution launched in 2005, venture capital activity in underrepresented markets has grown significantly. We see more activity there from the traditional East Coast and West Coast firms.”. “People who were investors thought, ‘Why would you do this?

Venture Capital 211

Venture Capital Funding Seed Funding Activity 211

TechEmpower

OCTOBER 9, 2023

So let’s summarize what we've already found to be different about searching with LLMs: What’s Different About Search with LLMs Search methods powered by LLMs stand out as transformative tools, offering businesses an edge in their information retrieval and customer engagement processes.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. The trainer makes you a daily, customized meal plan and exercise and activity plan.

Media 168

Media Pricing Sites Training 168

Tech.Co

DECEMBER 28, 2022

And in addition to streamlining biofuel production, Reversion is also developing ways to improve energy storage for when supply exceeds demand, taking a multi-pronged approach to sustainable power generation. . In October the company launched Altas , an initiative that gives Wander customers the opportunity to invest in the homes they book.

Startup 118

Startup Artificial Inteligence Platform Newsletter 118

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. But, with the economy turning south in 2008, lots of those customers went out of business.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

MARCH 30, 2022

Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. You need to make it about more than money, focus on future possibilities, solve for the whole, and kill as much as you create. Keep the teams strong.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

FEBRUARY 1, 2019

Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

MAY 1, 2019

Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Ramp up your communication efforts and vehicles.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

OCTOBER 20, 2019

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared and collaborative activity (connectedness).

Organization 52

Organization Social Media Examples Customer 52

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

MARCH 13, 2023

Too many teams I know live in constant fear of unjustified reprisals and repeated demands. More transparency and openness from company executives on customers, competitors, and business results is key to engagement, loyalty, and trust. Trusted leaders are seen as calm, approachable, and warm, rather than cold and egotistical.

Satisfaction 108

Satisfaction Social Media Coach Training 108

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

APRIL 22, 2015

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared and collaborative activity (connectedness).

Startup 99

Startup Organization Social Media Customer 99

Tech Zulu Event

JUNE 25, 2015

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

SEPTEMBER 29, 2019

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Cloud Computing. Gamification.

Technology 86

Technology Cloud Computing Social Media Networking 86

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's really the core focus for us.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256