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How The Promise Of Social Media Advertising Is Measuring Up For Adly

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Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly? Millenials?

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Vantage Media Sells Unit To Campus Explorer

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Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173
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Sizmek Names Sales Director In LA

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Sizmek , which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Director of Platform Sales, and previously served at Eyewonder and Katz Media Group.

Sales 147
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Adaptive Medias Raises $5.2M

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Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is led by Qayed Shareef. Adaptive Medias is led by Qayed Shareef.

Media 138
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Evolve Media Launches Video Ad Division Sales

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Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. Drescher has previously served at Video Egg and ScanScout.

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VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

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Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 VideoAmp said the funds will go to accelerate rollout and adoption of its platform, and also to scale its enterprise sales, engineering, data science and client success teams.

Media 113
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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).