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JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. MySpace said that beginning today, publishers on the site can create a profile and control what messages they would like to insert into their activity stream. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

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MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

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OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

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FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

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SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. READ MORE>>.

Platform 138

Platform Advertising Los Angeles Sites 138

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AUGUST 24, 2018

Los Angeles-based digital advertising firm H Code , which focuses on the U.S. According to H Code, it will exclusively represent all ad inventory in the US for Metro LATAM's sites in Mexico, Puerto Rico, Chile, and Colombia. Hispanic market, has signed a deal with media and publishing company Metro LATAM. READ MORE>>.

Advertising 100

Advertising News Media Sites 100

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OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

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JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financial terms of the deal were not disclosed. READ MORE>>.

Sites 150

Sites Los Angeles Platform Networking 150

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MAY 8, 2012

Los Angeles-based Virurl , a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels. in a funding round, and launched its service. READ MORE>>.

Los Angeles 242

Los Angeles Advertising Content Sites 242

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JUNE 10, 2014

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. All of the various units provide targeting and advertising services and technology to customers. READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

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AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

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NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

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FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

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MAY 13, 2014

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. According to Swagbucks, the funding round comes from Technology Crossover Ventures (TCV).

Fandango 196

Fandango Sites Advertising Web 196

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JULY 17, 2013

Los Angeles-based comparison shopping site Shopzilla announced this morning that it is expanding in Europe, and has launched a new division in Europe called Aisle A. Shopzilla said Aisle A will offer up display advertising across both its own shopping site (Beso, Bizrate, Shopzilla) as well as from premium partners.

Advertising 138

Advertising Sites Equity Los Angeles 138

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MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

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MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

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MARCH 24, 2015

In a strange intersection of corporate advertising and filmmaking, Dell and Intel said they have released a new film on Los Angeles-based streaming television site Hulu , produced by an Oscar winner and including a number of well known actors. Simmons ("Whiplash") and Catherine O''Hara ("Best In Show"). READ MORE>>.

Hulu 100

Hulu Hollywood Advertising Content 100

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NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms.

Media 138

Media Advertising Los Angeles Platform 138

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AUGUST 7, 2014

Santa Monica-based Retention Science , the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. Angels Brian Lee (Honest Company, LegalZoom), Michael Dubin (Dollar Shave Club), Tamim Mourad (PriceGrabber.com) and Andy Dunn (Bonobos) also participated in the funding.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

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JULY 25, 2012

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. The firm is venture backed by Accel Partners, Index Ventures and SAP Ventures. READ MORE>>.

OpenX 133

OpenX Advertising Los Angeles Content 133

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AUGUST 14, 2014

The company--which has operations in Los Angeles and Portland, Oregon--said it raised the funding from Ed Wilson (former President of NBC Enterprises), Robin Richards (former CEO of Vivendi Universal, and who also has been involved with Internships.com, NTI Group, MP3.com, READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

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NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

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NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. The firm has funding Tice Capital, the Los Angeles Syndicate of Technology, and angels. Diaz-Mitoma is the former founder of Titan Gaming. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

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JUNE 27, 2013

Los Angeles-based Myspace has a new design, new owner, and is hoping for some new users with its brand new, music-focused, user interface--and says that so far, the response is good. Myspace also said that 34 percent of the traffic to its new site is coming from mobile users.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189

Hollywood Sites Google Content 189

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FEBRUARY 26, 2015

Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

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AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Mike Jones, President of MySpace, said in a statement that the move would put it in a "great position" to leverage FAN's technology. READ MORE>>.

Networking 185

Networking Social Network News Advertising 185

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MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

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NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

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MARCH 10, 2011

Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The new division is headed up by Keith Bonnici, General Manager, and also includes new sales head Dan Drescher, Vice President of Sales.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

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FEBRUARY 18, 2011

Last week, we ran into Deena Varshavskaya , the founder of Los Angeles-based Wanelo (www.wanelo.com), a social shopping site focused on allowing women to share and follow others as they shop online. It's a site you can post, find, and collect your favorite products for anywhere online. How long has the site been running?

Technical Review 200

Technical Review Sites Advertising Design 200

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SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. Overall, the firm reported CPMs are up about 38% in Q2.

Clearstone 165

Clearstone Advertising Pricing Report 165

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MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. Where is the site now, in terms of launch? Vic Caretti: The site was launched in April of 2008. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

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MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing.

Mobile 249

Mobile Startup Advertising Sites 249

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MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

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JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164