Startup Professionals Musings

FEBRUARY 24, 2019

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Tech Zulu Event

AUGUST 2, 2010

Comedic startup site Funny or Die has announced a new design that adds new content and features to the site. The updated design gives fans more comedy, and more kinds of content including themed photo galleries, top 10 lists, and special guest blogs. Creating campaigns that combine brand advertising and viral video.

Design 49

Design Paramount Advertising Content 49

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

SoCal CTO

JANUARY 28, 2010

Here were some of his particular issues: Most of the firms that come up are actually website design firms not website development firms. Web design typically refers to the process of interface design and graphic design. The result of web design are static pages as graphics or HTML. In fact, after a bit he gave up.

Web Development 167

Web Development Los Angeles Web Develop 167

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 25, 2017

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. They sponsor TWiVC.

Venture Capital 214

Venture Capital Startup Design S3 214

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency.

Marketing 150

Marketing Social Media Blogging Media 150

socalTECH

FEBRUARY 7, 2012

It's like WordPress, but instead of blogging, it provides an online community, which is self-hosted. We're trying to build a center-of-mass on the East side, to draw talented developers and designers, to recruit more effectively, and reinvest in the local ecosystem. SocialEngine is a white-label, community platform.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

AUGUST 11, 2013

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

FEBRUARY 15, 2019

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Two months later they still didn’t have a web site, and didn’t have a customer.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

JULY 13, 2012

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

MARCH 21, 2011

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 11, 2017

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Two months later they still didn’t have a web site, and didn’t have a customer.

Web 62

Web Startup Sites Design 62

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. 50 Ways to Expose Yourself to Randomness - Ben Casnocha: The Blog , May 16, 2010 Cal Newport's three step way to become interesting: 1.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JULY 12, 2013

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Two months later they still didn’t have a web site, and didn’t have a customer.

Web 99

Web Startup Sites Design 99

Frank Addante

MAY 24, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Justine Ezarik (a.k.a.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Startup Professionals Musings

MAY 18, 2013

Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Reserve the same names on the leading social networks and blogs. Love that sustainable competitive advantage. Bask in the success as it happens.

Startup 100

Startup Patents Competition Social Network 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

APRIL 29, 2012

Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Reserve the same names on the leading social networks and blogs. Love that sustainable competitive advantage. Bask in the success as it happens.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Tech Zulu Event

OCTOBER 11, 2012

Recycled Bride is the world’s largest wedding marketplace; a peer-to-peer platform that connects buyers and sellers of designer wedding dresses, accessories, and anything else wedding-related. Sellers can use the site to recoup some of the costs of their wedding, and buyers save up to 90% on designer wedding dresses and more.

Design 84

Design Social Media Sales Sites 84

Startup Professionals Musings

DECEMBER 12, 2010

Check your business network for a great co-founder or a great designer. Need less expensive advertising? They have higher overhead, long-standing bills, yearly advertising contracts and high office leases signed years ago. That's why you're reading this blog. Low cost infrastructure. Make them an offer. So go for it.

Startup 93

Startup Advertising Social Network Ideas 93

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). You've been blogging for a while, what are five good posts that I should check out? Any thoughts on my post?

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. It is now CX and UX (User Experience) that is driving adoption rates and even design aspects. Blogs are a great way to engage a specific type of customer. Your job is to listen.

Customer 72

Customer Custom Blogging Startup 72

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Justine Ezarik (a.k.a.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Both Sides of the Table

DECEMBER 19, 2011

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. The money slide is the graphic below. It was a terrible user experience.

Web 355

Web HTML Mobile Social Network 355

InfoChachkie

AUGUST 4, 2014

Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. Whether our presence is print advertising or we are featured in a story, print just doesn''t sell like it used to. How has this reality impacted your customer acquisition strategies?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187