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The Trade Desk Launches Venture Capital Arm, Makes First Investment

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Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

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LA, and Southern California's Surge In Venture Capital Funds

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Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments. Core Innovation Capital. Okapi Ventures. Moonshots Capital.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. I think the best solution for the social networking era is “in-stream&# advertising. Overture sold for $1.6

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Adway Drives Up With $6M For Car Advertising

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Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers. The company is led by CEO Sasha Krylov.

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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'

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Trust Finds $9M For Digital Advertising Card

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Los Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company. The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms.

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Playing the Long Game in Venture Capital

Both Sides of the Table

It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero.