socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. which will go towards its advertising technology platform.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

APRIL 23, 2013

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in seed funding from Signia and angels. nativo venture capital advertising sponsored content' in a Series A funding round, the firm announced Tuesday. READ MORE>>.

Advertising 185

Advertising Technology Seed Funding Content 185

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. tubemogul venture capital video advertising network content hollywood' TubeMogul said the new investment will go towards expansion of its services in Asia.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

AUGUST 19, 2010

Santa Monica-based Total Beauty Media 's John Hadl has joined venture capital firm U.S. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. USVP said that Hadl will remain in Los Angeles.

Los Angeles 187

Los Angeles Angel Santa Monica News 187

socalTECH

DECEMBER 7, 2022

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman.

Advertising 113

Advertising Equity Acquisition Los Angeles 113

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. The firm said it was advised by New Century Capital Partners in the funding. The round came from Riordan, Lewis & Haden (RLH) Equity Partners. READ MORE>>.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

FEBRUARY 24, 2010

Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. Triton Digital was advised by Macquarie Capital in the deal. Financial terms of the buy were not disclosed. READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

JUNE 29, 2017

Fund size: $250M growth fund Los Angeles Partners: Dana Settle, Mark Terbeek, Dylan Pearce, Paul Bricault, Jon Goldman. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Core Innovation Capital. Moonshots Capital. greycroft.com.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

JUNE 22, 2021

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

Product 113

Product Anthem Equity Advertising 113

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based digital performance advertising company Ad.net announced this week that it has named Brandon Caudill as the company's new Senior Vice PResident of Business Development. Ad.net is led by CEo Jon Waterman and backed by Clarion Capital Partners.

Advertising 113

Advertising Los Angeles Capital Develop 113

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

socalTECH

JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. Tags: images celebrity photography advertising gumgum.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. is an investment of GRP's Mark Suster, who hosts This Week in Venture Capital along with Mahalo's Jason Calacanis. twitter tweets advertising. According to MySpace, it will use Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

SEPTEMBER 8, 2020

Los Angeles-based VideoAmp , which measures advertising impact across multiple mediums--including linear TV, OTT, and digital--says it has named Jonathan Steuer as its EVP of TV Strategy and Currency. VideoAmp is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group. READ MORE>>.

Research 113

Research Advertising Media Los Angeles 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

SEPTEMBER 11, 2020

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

Funding 113

Funding Seed Funding Statistics Advertising 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. StrikeAd said it also received growth debt from Kreos Capital with the funding. StrikeAd now has two Los Angeles area investors backing the company; Siemer Ventures is also in Los Angeles.

Venture Capital 166

Venture Capital Invest Advertising Los Angeles 166

socalTECH

NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JULY 19, 2019

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M Audent is also based in Los Angeles. in a funding round for its efforts, according to the company's investors. The funding round was led by Audent Global Asset Management, and also included Vulcan and Mac Ventures.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

JULY 17, 2017

Los Angeles-based startup AdQuick has raised $1.1M The funding came from Initialized Capital, and also included VTF Capital and Haystack Ventures. The company help companies buy and measure outdoor billboard advertising. in a seed funding round, the company said over the weekend. AdQuick is led by Matthew O'Conoor.

Seed Funding 113

Seed Funding Funding Advertising Los Angeles 113

socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

Advertising 124

Advertising Tool Los Angeles Design 124

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

TechCrunch LA

OCTOBER 28, 2021

The app has raised a small $1.25M seed raise to carry out this vision, led by General Catalyst with participation from Kleiner Perkins’ discovery fund, Dream Machine, Script Capital and Urban US. They are also able to request door hangers which Sonmez says the app has had particular success with.

Social Network 186

Social Network Organization Los Angeles Startup 186

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M READ MORE>>.

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. The company''s IPO is being underwritten by BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets, and Oppenheimer & Co. READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127