Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. 11:40-14:15).

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. The funding was led by Global Founders Capital, and also included Bessemer, 500 Startups, Alumni Ventures Group, and others. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. The firm is venture backed by MHS Capital and angel investors. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Prior investors G Capital, Ed Ojdana and others also participated in this funding. mobilemajority venture capital mobile advertising paedae brand fraud prevention'

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

NOVEMBER 13, 2013

in a funding round, for the company''s software for automatically improving site layout and advertising revenue. The Series A funding was led by Balderton Capital, and also included New Amsterdam Capital, Silicon Valley Bank and angels. The company''s product is currently in private beta. READ MORE>>.

Software 147

Software San Diego Advertising Venture Capital 147

socalTECH

DECEMBER 30, 2015

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. TVC Capital has also been a big supporter of socaltech over the years. It is easy to invest capital, but very, very hard to exit, so don't.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. gofastpay investment publishing gaming finance capital venture fastpay' The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. L''Oreal will show ads for dark hair coloring products based on images with brown or black hair.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

APRIL 17, 2015

Los Angeles-based FastPay , the provider of financing products for ad and media driven companies which is led by Jed Simon, has backed mobile and video advertising products firm Altitude Digital with $30M in financing, Altitude said Thursday. Terms of the financing were not announced. READ MORE>>.

Advertising 100

Advertising Platform Funding Venture Capital 100

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products.

Develop 138

Develop Development Platform Mobile 138

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M round this morning, from Morgan Stanley Expansion Capital, along with NEA, Upfrot Ventures, First Round Capital, and the company's other exiting ivnestors. READ MORE>>.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JULY 21, 2011

Torrance-based PixelFish , which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tomorrow Ventures, 500 Startups, and Western Tech. The firm is headed by John McIntyre.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

MAY 10, 2013

Los Angeles-based Triton Digital , the Oaktree Capital-backed provider of digital advertising services to the traditional and online radio market, said today that it has named Jean-Francois ("Jeff") Gadoury as its Chief Technology Officer. triton digital audio advertising executive radio' READ MORE>>.

Chief Technology Officer 159

Chief Technology Officer Advertising Los Angeles Mobile 159

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

APRIL 3, 2012

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digitas, helps brands to make the most of their Promoted Tweets and Promoted Accounts.

Advertising 208

Advertising Los Angeles Pricing Media 208

socalTECH

MAY 15, 2015

Los Angeles-based SHIFT , the social advertising startup led by James Borow, has been acquired by Boston-based Brand Networks , in a deal worth $50M. According to Brand Networks, it paid $50M in cash and stock for SHIFT, and will appointobrow as Chief Product Officer. The company had raised around $20M in funding. READ MORE>>.

Networking 100

Networking Advertising Los Angeles Media 100

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 27, 2022

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Many young entrepreneurs seem to think that capitalism and making profit are dirty words. Even informal results can be your best advertising. Making a profit does not imply greed.

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. greentoe venture capital angel ecommerce retail retailer seed' The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Capital, tell us about the fund?

Capital 100

Capital Southern California Media Venture Capital 100

socalTECH

APRIL 21, 2010

San Diego-based OpenCandy , a developer of products which software publishers can include to recommend other software products and services to their users and which earns those software publishers advertising revenue, has raised $5M in a Series B funding round. READ MORE>>.

San Diego 154

San Diego Advertising Venture Capital Google 154

socalTECH

APRIL 18, 2014

Los Angeles-based T-ink , the developer of conductive ink products led by Gary Winnick, said Thursday that it has added two new board members. Cushman also serves on the National Executive Board of the Boy Scouts of America and is a trustee at the Urban Land Institute; Resller also is founder of Orchard Capital Corp. READ MORE>>.

Advertising 138

Advertising Los Angeles Technology Capital 138

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

MARCH 30, 2010

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Statistics 120

Statistics Research Report Newsletter 120

Both Sides of the Table

MAY 24, 2021

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. The abundance of late-stage capital is good for us all. Interim liquidity plus long-term capital gains work really, really well. The second “exit”?—?Adly?—?innovated My first ever investment as a VC was Invoca.

Venture Capital 363

Venture Capital Capital Funding Startup 363

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133