socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round. VideoAmp is led by Ross McCray.

Anthem 100

Anthem Tool Santa Monica Screening 100

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

OCTOBER 5, 2016

The company said it will deliver its in-image and in-screen ad units to those publications. GumGum is backed by such investors as Morgan Stanley Expansion Capital, and says it has a reach of 600 million uniques. Financial details of the renewal were not announced. The two have been working together since August of 2015. READ MORE>>.

Santa Monica 178

Santa Monica Journal Screening Media 178

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

SEPTEMBER 23, 2009

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. Financial terms of the buy were not disclosed. READ MORE>>.

El Segundo 133

El Segundo Claremont Draper Advertising 133

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 26, 2009

El Segundo-based Ripple TV , an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. Ripple places digital screens delivering news, information, and advertising to retail chains such as Borders, Einstein Bros. Bagels, The Coffee Bean and Tea Leaf, Robeks, and others.

El Segundo 100

El Segundo Draper Venture Capital Advertising 100

socalTECH

OCTOBER 8, 2008

Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers will offer both English and Spanish content at 50 PLS Check Cashers locations nationwide. READ MORE>>

Advertising 124

Advertising Screening Los Angeles Content 124

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We're really headed for three screens. We did a successful trial in 2008.

Content 189

Content Screening Mobile Customer 189

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Tell us about your Series A round and your relationship with Sequoia Capital’s Roelof Botha. Series A round.

Startup 286

Startup Venture Capital Web Ideas 286

socalTECH

MARCH 4, 2010

Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. Tesla is not. It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Go Boulder!

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

DECEMBER 6, 2013

Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). Anyone who’s gone IPO realizes their core business is now in advertising and their scale and targeting tools are good enough that they can compete with and exceed TV. . ” THE CAR AS A PRIVATE SPACE.

Advertising 97

Advertising Startup Marketing Mobile 97

socalTECH

JULY 22, 2016

That's a huge capital savings per employee. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? However, that's really a device from the 1800's with a screen, and that didn't seem like the way to go.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

SoCal Delicious

AUGUST 28, 2012

It’s not because the statuesque pair wants to give Armie Hammer a run for his money on the silver screen. ” The new mansion will reportedly be inhabited mostly by Tyler, who will use it as his home base while launching West Coast operations of the brothers’ new NYC-based venture capital firm , Winklevoss Capital. .”

SoCal 77

SoCal Southern California Startup Tips 77

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. And you can’t act like a B-round company when you raise $20 million in growth capital. If you thought people didn’t look at banner ads before , you can imagine how little they look at them on their smart phones.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. InVenture is next stage microfinance – focusing on providing expansion capital. It’s a gallery of great entrepreneurship. It’s a toast to those who build and innovate. Community Sponsors.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

AUGUST 31, 2011

Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking. When using the Handjob app , users must shake the app up and down or side to side and out pops a pre-screened job applicant. All presentations were of extremely high quality and teams did a killer job.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Frank Addante

JUNE 10, 2007

► August (3) Venture Capital - What's the rush? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Zondigo, Inc. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40

Both Sides of the Table

FEBRUARY 15, 2011

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. In my LA I often see computer screens open with entrepreneurs talking about digital media. This article originally appeared on TechCrunch. I live in the city of Santa Monica.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Delicious

MAY 6, 2012

Shivani Siroya is the CEO and Founder of InVenture , which helps to expand small businesses around the world by providing access to growth capital and business tracking tools via the Internet and mobile technology. Shivani Siroya – CEO and Founder of InVenture. Michael Mothner – Founder of Wpromote.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Writing 356

Writing Startup Ideas Summary 356