socalTECH

JULY 18, 2018

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M The new funding came from Initialized Capital. AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. more in funding. READ MORE>>.

Advertising 100

Advertising Seed Funding Los Angeles Capital 100

socalTECH

JULY 7, 2021

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

Venture Capital 113

Venture Capital Invest Capital Ventura 113

socalTECH

MAY 30, 2019

Los Angeles-based venture investor Moonshots Capital is the lead investor in a new startup, Backtracks , a developer of podcast analytics software. in a seed funding round, which was led by Moonshots Capital, and also included Capital Factory, Sputnik ATX, Next Coast Ventures, Bull Creek Capital, and BNSG Capital.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect' Pricing on the new service was not announced. READ MORE>>.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. Size of the investment and other terms of the funding were not announced.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

APRIL 23, 2013

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. READ MORE>>.

Advertising 185

Advertising Technology Seed Funding Content 185

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

MAY 7, 2013

in an angel funding round, to launch a new mobile advertising product called Adtile to the market. capital venture adtile development mobile photopoll labs tenfarms' Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M READ MORE>>.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

NOVEMBER 27, 2018

Santa Monica-based venture investor March Capital is one of the lead investors in a new, video game publishing startup called Nifty Games , in a $3M funding round, announced on Tuesday by Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

FEBRUARY 24, 2010

Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. The firm said it was advised by New Century Capital Partners in the funding. The round came from Riordan, Lewis & Haden (RLH) Equity Partners. Johnson also served as CFO of ValueClick.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Aurora Capital acquired Market Track five years ago.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

JUNE 29, 2017

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Core Innovation Capital. Moonshots Capital. Fund size: $250M growth fund Los Angeles Partners: Dana Settle, Mark Terbeek, Dylan Pearce, Paul Bricault, Jon Goldman. Section 32. www.section32.com.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. Triton Digital was advised by Macquarie Capital in the deal. Financial terms of the buy were not disclosed. READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. The firm is venture backed by GRP Partners, First Round Capital, and Crosscut Ventures.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

socalTECH

JANUARY 3, 2023

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. The company is backed by The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Poptent, led by partner Yair Landau. The firm had previously been known as XLNTads. READ MORE>>.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

socalTECH

DECEMBER 7, 2022

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman.

Advertising 113

Advertising Equity Acquisition Los Angeles 113

socalTECH

DECEMBER 28, 2011

Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. Former WebVisible employees had been telling socalTECH over the last few months that the firm was looking for a buyer. READ MORE>>.

Report 145

Report Redpoint SoCalTech Advertising 145

socalTECH

DECEMBER 30, 2015

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. TVC Capital has also been a big supporter of socaltech over the years. What was the biggest news for you or your firm this year?

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. Gumgum recently raised $7M in a funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

MARCH 8, 2010

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. The new offering will provide SEO services and content advertising services. Financial terms of the strategic investment were not disclosed.

CitySearch 113

CitySearch Advertising Search Engine Optimization West Hollywood 113

socalTECH

APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. funding, which also included Turner Broadcasting, Battery Ventures, and Foundation Capital.

Advertising 100

Advertising Steamboat Ventures Burbank Venture Capital 100

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

JUNE 22, 2021

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

Product 113

Product Anthem Equity Advertising 113

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area.

Media 100

Media Capital San Diego Platform 100