socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

Advertising 124

Advertising Tool Los Angeles Design 124

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339

Company Companies Technical Review Content 339

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. The list of new companies include: Brightly — an Oakland, Calif.-based based media company angling to be the conscious consumer’s answer to Refinery29. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

MARCH 26, 2018

According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The company is backed by Mohr Davidow, Mission Ventures, The Tech Coast Angels, Ron Conway, and others. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 30, 2014

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M in an angel financing round, the second angel round for the company. The company''s investors include Broadmark Capital. READ MORE>>.

Newsletter 147

Newsletter Advertising Education Content 147

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

MAY 15, 2013

Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game. The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

Tech.Co

DECEMBER 29, 2023

Source: hibobbie.com The company also raised an impressive $70 million in funding in June to acquire the legacy pediatric nutrition brand Nature’s One, bringing its total kitty up to $142 million and helping to secure its competitive advantage in the industry going forward. Organic milk formula product Bobbie.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

AUGUST 23, 2018

According to the report, Amazon has leased space in the Conejo Spectrum Business Park, and is now advertising for such positions as driver trainer, warehouse fulfillment associate and sortation associate. The company already maintains a large "fulfillment center" in San Bernardino. READ MORE>>.

Ventura 100

Ventura Thousand Oaks Report Advertising 100

socalTECH

DECEMBER 18, 2014

The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. factual geofencing targeting marketing advertising tools' READ MORE>>.

Tool 153

Tool Examples Advertising Los Angeles 153

Startup Professionals Musings

NOVEMBER 27, 2021

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 139

Web Startup Sites Design 139

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

MARCH 29, 2021

It started a few years ago with the advent of email satisfaction surveys after an online purchase, but now includes interactive Internet ads, as well as custom requests for input on the design of future products and influencers on social media. Use experiments versus designing the ideal ad. Motivate customers to participate and engage.

Custom 168

Custom Customer Marketing Social Media 168

socalTECH

DECEMBER 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has added a new member to its board, the company said earlier this week. Coleman also sits on the boards of Immune Design, DCI LLC, and eBond Advisors. Coleman also sits on the boards of Immune Design, DCI LLC, and eBond Advisors. READ MORE>>.

Advertising 100

Advertising Los Angeles Design Technology 100

socalTECH

MARCH 19, 2014

Boingo will also manage advertising services and sales for the venues. The company said the deal calls for it to design, install, and manage integrated small cell networks for both facilities, which will help spectators better share their videos, photos, and comments on social networks during games.

Social Network 153

Social Network Networking Advertising Los Angeles 153

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

DECEMBER 12, 2012

The firm said it will tape a small group of partners to help develop, design, distribute, scale, and monetize their mobile games. The company's most popular title is Bubble Galaxy With Buddies, which debuted in October. The firm raised $8.5M in a funding in September. The firm raised $8.5M in a funding in September. READ MORE>>.

Develop 183

Develop Development Google Mobile 183

socalTECH

MARCH 6, 2014

It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 The first human powered aircraft , the Gossamer Albatross, designed by Paul MacCready (founder of Monrovia-based Aerovironment).

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Tech Zulu Event

OCTOBER 20, 2011

After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. It’s a gallery of great entrepreneurship. View Larger Map.

UCLA 102

UCLA Company Companies Idealab 102

Startup Professionals Musings

JANUARY 5, 2022

If you're worried about threats to the survival of your company, don't look for them in the news. But in a lesser economy that's not true -- companies have exploded and laid-off everyone, even the stars. Check your business network for a great co-founder or a great designer. Need less expensive advertising?

Startup 103

Startup Advertising Social Network Ideas 103

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. The half day format for the event is designed to serve today's ultra busy top executives; Presidents, CEO's, CMO's, EVP's, and Directors.

Media 100

Media SoCalTech Advertising Mobile 100

socalTECH

FEBRUARY 5, 2013

The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds. LaunchpadLA started initially as a mentoring group, but expanded into accelerating and investing in companies in the last few years.

Class 168

Class Startup Web Design Mentor 168

Startup Professionals Musings

SEPTEMBER 22, 2023

A well-designed service delivery process will make you easy to do business with. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. In the past, competitive advantage was all about economies of scale, advertising power, and service versus price.

Competition 99

Competition Services Startup Training 99

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. So, how do marketers figure out if you're the same person to better target their ads? READ MORE>>.

Southern California 159

Southern California Advertising Examples Web 159

socalTECH

JUNE 27, 2013

Los Angeles-based Myspace has a new design, new owner, and is hoping for some new users with its brand new, music-focused, user interface--and says that so far, the response is good.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

JUNE 5, 2012

Garrett was most recently a venture capitalist at Crosscut Ventures, who helped identify and fund ShoeDazzle--co-founded the company with Beal, a fashion industry insider who was introduced to Garrett by prolific Los Angeles angel investor Paige Craig. The two sat down with us to explain the idea behind the company.

Startup 182

Startup Commerce Design Media 182

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. Yet, when faced with declining revenues, most companies focus on finding new customers.

Custom 54

Custom Customer Technical Review Design 54

socalTECH

NOVEMBER 3, 2010

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. The new design is far more content rich and social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

SEPTEMBER 24, 2015

We also have a managed serviecs business, where we have campaign managers and designers working on RFPs and mocks, and when a campaign is sold, will design the ad units all the way through to ad approval. Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative.

Buzznet 100

Buzznet Outsource Development Design HTML 100

socalTECH

JUNE 8, 2011

We spoke with CEO and co-founder Jimmy Hendricks about where Deal Current fits into the industry, and how the company grew out of a need of a client. It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs.

Platform 263

Platform Training Software Review Advertising 263