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Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing

socalTECH

Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

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Ross Levinsohn Joins SteelHouse's Board

socalTECH

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, Fox Interactive Media, and Guggenheim Digital Media.

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HitFix Launches Video Channel

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Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. MSN & AOL.

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

Guest article by Richie Hecker, Founder of Bootstrapper Media. They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.” This is the most important role because this person graduates a company from startup to viable long-term business.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.

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Velocity Interactive Group Adds Partner

socalTECH

Los Angeles-based Velocity Interactive Group, the venture capital firm led by Ross Levinsohn and Jon Miller, said this morning that it has added Mickie Rosen as an investment partner at the company. According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm.

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