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Causal IQ Expands Into Las Vegas

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Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. The company said the move will help it serve the tourism and gaming industry. and Westlake Village, California. READ MORE>>.

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ValueClick Launches Political Advertising Product

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Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers.

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Cynvenio Launches New Cancer Testing Service

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Westlake Village-based Cynvenio announced this morning that it has launched a new cancer testing service, the ClearID Total Insight Breast Cancer, to monitor breast cancer patients. The company said 12 months of monitoring in the new service costs less than a single DNA sequencing test advertised by other genomic testing companies.

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Conversant Acquired By Alliance Data In $2.3B Deal

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Westlake Village-based online advertising firm Conversant --until recently, ValueClick--has been acquired by Alliance Data in a $2.3 billion deal, the companies said late Thursday. conversant alliance data merger acquisition online advertising valueclick' Conversant is projecting revenues of $670M in 2015.

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Conversant Acquires SET Media For Digital Video Ad Tech

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Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. conversant media digital technology video merger acquisition advertising' READ MORE>>.

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Conversant Names New Executive

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Westlake Village-based Conversant , the online advertising firm which is in the midst of being acquired by Alliance Data, said Tuesday that it has named Jim Rund as its new Chief Revenue Officer for its media business. READ MORE>>. conversant executive revenue media valueclick'

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Conversant Hires Former Bing Shopping Executive

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Westlake Village-based Conversant , the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. conversant bing shopping valueclick executive microsoft advertising technology' READ MORE>>.