Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 3, 2010

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. The new design is far more content rich and social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

Startup Professionals Musings

OCTOBER 3, 2012

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. No-cost efforts usually have no value.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Content is king of the road. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. The best content gets attention and keeps momentum growing. No-cost efforts usually have no value.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

That's why we exist, and why we are a company, to help consumers figure out that fundamental question. If I'm a woman, I might really be into fashion and beauty, and would be more apt to engage with content and community and engage in the shopping experience around that vertical, versus a horizontal brand across verticals.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164