Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Berkonomics

APRIL 8, 2021

It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Here is my list. First: Planning.

Sites 156

Sites Product Social Network Press 156

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Only then can you determine your ROI.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

NOVEMBER 28, 2014

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

JUNE 21, 2013

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Marty Zwilling First published on Young Entrepreneur on 06/13/2013.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

JANUARY 25, 2016

The bar is being raised, so every entrepreneur needs new initiatives just to stay in the ballgame. Some entrepreneurs are so focused on their technology, they assume their customers think the same way. It must be written down, with measurable team objectives, validated by metrics and compared against competition.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

AUGUST 9, 2017

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Competition and sustainable advantage.

Competition 113

Competition Metrics Startup Invest 113

SoCal CTO

JUNE 9, 2010

Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Competition and sustainable advantage.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics. Never “sell” or push out your message like conventional advertising. But above all, don’t forget to observe your competition and their social media activity. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Competition and sustainable advantage.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

APRIL 23, 2013

Sergey’s diverse experience as an entrepreneur, technology consultant and software executive qualifies him to lead amSTATZ’s technology development. Advertising revenue is generated from each site visitor, paid or otherwise. Any competition in LA? We haven’t identified any competition in LA, specifically.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)? Competition.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 14, 2017

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Revenue and competitive position followed.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

JANUARY 17, 2022

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Revenue and competitive position followed.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

MARCH 25, 2014

Tons of great conversations about new startups, hardware, and the entrepreneurs building them. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Startup Professionals Musings

APRIL 15, 2019

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Revenue and competitive position followed.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.

Customer 100

Customer Custom Satisfaction Social Media 100

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important. Marty Zwilling.

Customer 97

Customer Custom Satisfaction Social Media 97