socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

JUNE 25, 2014

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103

Customer Custom Competition Netflix 103

Berkonomics

NOVEMBER 19, 2020

Email users, continue here… ] That is the quandary which entrepreneurs face today in building models for new companies around a web presence. Once we had what we thought was the answer, in allowing for display advertising on these sites. Bringing us to today – Viewers or profit? Revenue experiments (and failures).

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

OCTOBER 29, 2010

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

Competition 89

Competition Patents IBM IBM 89

Startup Professionals Musings

FEBRUARY 11, 2023

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Note the growth of your team and your own leadership.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

MAY 17, 2013

For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big return. One way to learn is to understand better how successful entrepreneurs approach risk, and look at actual strategies they use for success. This is the origin of the “first movers” competitive advantage.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Startup Professionals Musings

FEBRUARY 23, 2020

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Customer Custom Competition 124

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. If you could share one startup lesson with a young entrepreneur, what would it be? Then we started advertising and getting media attention.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Develop 138

Develop Development Platform Mobile 138

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

MAY 16, 2020

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Note the growth of your team and your own leadership.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

JANUARY 8, 2021

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

OCTOBER 4, 2014

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

Entrepreneur 102

Entrepreneur Organization Customer Custom 102

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Love that sustainable competitive advantage. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 27, 2022

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

JANUARY 12, 2013

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Ramen-profitable.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

AUGUST 2, 2015

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

Startup 118

Startup Competition Patents Resource 118

Startup Professionals Musings

APRIL 29, 2012

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Love that sustainable competitive advantage. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Understanding competitive early-mover requirements. entrepreneur revenue startup user count' The purest form of capitalism has always meant charging a fair price and making a fair profit.

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

SEPTEMBER 12, 2016

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 101

Customer Custom Competition Netflix 101

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. 2023 hasn't been an easy year to be a startup. Tome Tome is another AI startup that's been causing a stir in 2023.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

AUGUST 11, 2013

In addition, special offers and competition prizes may be required. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. That’s a double death wish. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

DECEMBER 15, 2021

As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the challenge. Whether you are a professional in a team role, or an entrepreneur looking for a new startup, you never get anywhere unless you take a chance.

Education 148

Education Mentor Customer Custom 148

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

FEBRUARY 26, 2017

Keep up with the competition. Last year, Facebook’s revenue from advertising was over $26 billion, which was a 50% year-over-year increase. Ignoring what your competition does is sure to limit your business longevity. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. Marty Zwilling.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? I decided--why stop fighting this, because this type of advertising just works, and figure out how to do it a little better in the past. What is ClickTripz? READ MORE>>.

Advertising 100

Advertising Startup Software Review Platform 100

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 10, 2015

It helps to understand how online advertising really works. When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad.

Advertising 99

Advertising PPC CPC Sites 99

Berkonomics

FEBRUARY 13, 2014

That is the quandary which entrepreneurs face today in building models for new companies around a web presence. Once we had what we thought was the answer, in allowing for display advertising on these sites. Email readers, continue here.] Great revenue projections from a small user base lead to worries over sustainability.

Metrics 207

Metrics Sites Advertising Web 207

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. What has been the biggest lesson you've learned as an entrepreneur?

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93