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How the New Shopify-TikTok Partnership Helps Small Businesses

Tech.Co

Merchants can target campaigns by gender, age, user behavior, and video category, with their total cost varying based on merchants' needs and budget. Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. Who Will Take Advantage? 2.2% + 30c. 1.9% + 30c. 1.6% + 30c.

Help 149
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Startup after Iron Planet?

Capital 265
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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” Matching ads to content is what they do. from Carnegie Mellon University.

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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Those are our three biggest categories as far as sponsorship and readership. READ MORE>>.

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Interview with Derrick Oien, Chumby

socalTECH

The firm is now run by Derrick Oien , who an experience entrepreneur, who was the founder of Intercasting Corporation, and a member of the management team which sold MP3.com We always struggle with what to call the category of the Chumby. Derrick Oien: Chumby invented a category. com to Vivendi Universal.

Startup 159
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Custom 164