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Hulu Sets Sales VP

socalTECH

Los Angeles-based Hulu said today that it has named a new Senior Vice President of Sales. According to Hulu, it has named Peter Naylor--who was previously Executive Vice President of Ad Sales for NBC News Digital--to the position. hulu sales executive video streaming content television' READ MORE>>.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. The key takeaway? Image Credits: MuteSix.

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MySpace Inks Advertising Deal With Orange

socalTECH

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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ZEFR Sells Rights Management Assets To Vobile For $90M

socalTECH

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. ZEFR is backed by IVP, U.S.

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Revee Raises $1M For Analytics Tools

socalTECH

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced.

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Nativo Snags Yahoo VP As New Executive

socalTECH

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. publishing brand advertising sales yahoo executive nativo' READ MORE>>.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?