socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

AUGUST 22, 2013

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. Boingo reported it has a new agreement with Canadian Wi-Fi operator BOLDstreet Wireless , to manage that firm''s display and video advertising sales and services.

Sales 153

Sales Advertising Networking Los Angeles 153

socalTECH

FEBRUARY 9, 2010

Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. READ MORE>>.

Oversee.net 154

Oversee.net Sales Advertising Los Angeles 154

socalTECH

MARCH 10, 2011

Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. Drescher has previously served at Video Egg and ScanScout.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments. FastPay says that Wehner will be based in New York City. READ MORE>>.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

NOVEMBER 22, 2010

Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

Sales 153

Sales Social Media Advertising Sites 153

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 113

IP Advertising Media Los Angeles 113

TechCrunch LA

AUGUST 7, 2019

The Los Angeles-based syndicated podcasting platform, which counts athletes, politicians, talk radio, and reality television stars like Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, Dan Patrick, Spencer and Heidi Pratt, Jim Harbaugh, Ladygang, Dr. .

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. The company is led by CEO Sam Kim.

Advertising 113

Advertising Los Angeles Mobile Sales 113

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

JUNE 27, 2019

Los Angeles-based AdQuick.com , which is developing software to help marketers and agencies measure the effectiveness of both out-of-home and digital out-of-home advertising, has named Max Polisar as the company's Chief Revenue Officer. Polisar was most recently Chief Revenue Officer at Awesomeness.

Sales 113

Sales Advertising Los Angeles Mobile 113

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

SEPTEMBER 5, 2014

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. gumgum advertising image technology sales revenue officer executive mike rosner mediamind' READ MORE>>.

Advertising 147

Advertising Sales Los Angeles Organization 147

socalTECH

JULY 19, 2019

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. adform angeles advertising technology platform international europe expansion' based clients access to its programmatic platform.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

OCTOBER 16, 2013

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. publishing brand advertising sales yahoo executive nativo' READ MORE>>.

Yahoo 174

Yahoo Advertising Sales Los Angeles 174

socalTECH

JUNE 4, 2014

Los Angeles-based Rubicon Project , which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight , the advertising sales division fo Comcast Cable. rubicon project comcast advertising exchange xfinity' Financial impact of the deal were not disclosed. READ MORE>>.

Advertising 164

Advertising Los Angeles Sales Angel 164

socalTECH

NOVEMBER 4, 2019

Los Angeles-based LiveXLive Media said this morning that it has named two new executives at the company. According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing.

Media 100

Media Demand Advertising Sales 100

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

MARCH 21, 2018

Los Angeles-based advertising software developer SteelHouse said this morning that it has named two new executives at the company. According to SteelHouse, it has named Dan Weiner as SVP of Enterprise Sales/CTV, and Rory Mitchell as VP of Client Success, Head of Accounts.

Sales 100

Sales Advertising Software Development Los Angeles 100

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said Goldsmith will lead its travel industry initiatives across Europe.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices.

Advertising 147

Advertising Los Angeles Platform Sales 147

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. What networking events in Los Angeles or Southern California do you go to? Marketing 2.0 2) How do these mind maps change in a 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. Sales and Global Agency for its Atlas Division, and also served at Microsoft and aQuantive. openx advertising technology executive scott braley julie ullen deborah roth' READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

JANUARY 13, 2017

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report said Rubicon Project is looking at strategic options for the company, including a sale of the company.

Report 100

Report Advertising Los Angeles Sales 100

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is backed by Los Angeles technology veteran and investor Ben Padnos.

Media 138

Media Advertising Venture Capital Los Angeles 138

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California.

Snapchat 100

Snapchat Report Social Network Advertising 100

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92