socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

OCTOBER 22, 2021

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 VideoAmp said the funds will go to accelerate rollout and adoption of its platform, and also to scale its enterprise sales, engineering, data science and client success teams.

Media 113

Media Software Development Los Angeles Platform 113

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices.

Advertising 147

Advertising Los Angeles Platform Sales 147

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform.

Snapchat 100

Snapchat Report Social Network Advertising 100

socalTECH

DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources.

OpenX 100

OpenX Technical Support Advertising Resource 100

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform.

Mobile 124

Mobile Advertising Los Angeles Platform 124

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

NOVEMBER 21, 2014

We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

socalTECH

APRIL 7, 2016

Los Angeles-based Rubicon Project says it has named Harry Patz, Jr. Patz was most recently at Microsoft, heading up a 300 person sales team for Microsoft's Communications Sector, and also had served at Velti. as its new Chief Revenue Officer, and Rob Deichert, Jr., as Head of Global Revenue Organizations. READ MORE>>.

Los Angeles 100

Los Angeles Organization Platform Sales 100

socalTECH

JULY 20, 2009

Los Angeles-based Spot Runner , which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren has been VP of Media Partner Sales and Development for the last three years.

Malibu 100

Malibu Advertising Media Los Angeles 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Anne Kavanaugh: I came through the ranks of sales and marketing.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Anne Kavanagh: I came through the ranks of sales and marketing.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

Yahoo 171

Yahoo Platform Advertising Startup 171

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. They did development in SF and had the ad sales team in NY. Los Angeles' I’ve known Hamet for 5 years. The idea immediately resonated. I stayed close.

Invest 340

Invest Venture Capital Startup News 340

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive.

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. We now have teams in our headquarters in Los Angeles, and offices in San Francisco, New York, London, Tokyo, and Bangalore.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. We're creating a platform that highlights musicians, venues, and local fans. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

MARCH 10, 2017

For today's interview, we thought we'd catch up with Robert Blatt , the CEO of Los Angeles-based MomentFeed (www.momentfeed.com), which recently announced a $16.3M Our clients are telling us that, because our platform is based on their location, there are so many other things they want to do to engage with consumers.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

JANUARY 3, 2014

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. Each of them has different programs, but we get four to ten percent of a sale. That''s also one of the things I really love about Los Angeles. I love that.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. When I joined the company, I found an amazing technology platform and analytics capability. We caught up with CEO Patrick Kennedy.

Content 189

Content Screening Mobile Customer 189

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Clients use our templates for things like sales sheets.

Marketing 150

Marketing Social Media Blogging Media 150

socalTECH

JULY 25, 2012

One way is through Insteegram (www.insteegram.com) , a service recently launched by Los Angeles-based Rnddr Labs, which allows users to buy their own Instagram images printed onto a high quality T-shirt. has been a reliance on advertising revenue. You will also be letting other people be selling t-shirts?

Startup 174

Startup Commerce Web 2.0 Screening 174

socalTECH

FEBRUARY 7, 2012

in sales last year, what he learned from his experience at TechStars, and where he's going with Fanmix. SocialEngine is a white-label, community platform. million in sales last year, with great margins, and it's profitable, with a team of ten people. Alex Benzer: My partner and I met here in Los Angeles, in high school.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

NOVEMBER 11, 2013

LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. That said, YouTube Network Fullscreen platform is blazing this new trail with 2.5 tech community and to discuss the opportunities and challenges facing us in the coming years.

Hollywood 100

Hollywood Screening Ideas Entertainment 100