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OpenX, YP Team On Display Advertising

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Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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MySpace Inks Advertising Deal With Orange

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Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Oversee.net, NameMedia Link On Domain Sales

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Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. READ MORE>>.

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SVnetwork Grabs AOL Vet As Sales Head

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Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

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Evolve Media Launches Video Ad Division Sales

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Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. Drescher has previously served at Video Egg and ScanScout.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

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Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?