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Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in seed funding from Signia and angels. in seed funding from Signia and angels. Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically.

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Break Launches Hispanic Site

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Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

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MySpace Inks Advertising Deal With Orange

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Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Gorilla Nation Signs Canadian Site

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Los Angeles-based Gorilla Nation , the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life in Canada. Financial details of the win were not disclosed. READ MORE>>.

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Break Ramps Branded Content, Growth

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Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Tags: break content media publishing.

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MySpace, Ad.ly Link On In-Stream Advertising

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Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. twitter tweets advertising. According to MySpace, it will use Ad.ly Financial terms of the deal were not disclosed.

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Internet Brands Buys Seven Consumer Web Sites

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Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. READ MORE>>.