InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

FEBRUARY 25, 2017

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

MARCH 25, 2016

SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? And influencers may help once or twice but ultimately nothing is free.

Startup 150

Startup Marketing Study SEO 150