Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 8, 2013

UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JUNE 21, 2010

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. READ MORE>>.

CPC 178

CPC Advertising Acquisition Networking 178

socalTECH

MARCH 11, 2014

According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

MARCH 30, 2010

He knows the ad management and ad network businesses. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 21, 2013

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. What are the major business areas Oversee is focused on nowadays?

Mobile 224

Mobile CTO Hire CPC Web 224