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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171
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Nami Media Acquired By TV Broadcaster

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Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. The firm had been founded in 2001.

Media 168
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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

However, if we were just providing clicks, using the CPC model, they wouldn't be affected. If technology business relocate, the industry will end up suffering. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply.

CPC 279
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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Interview with Tim Cadogan, OpenX

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Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices.

Mobile 224