socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

Customer 176

Customer Custom Idealab Pasadena 176

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

MAY 21, 2010

Irvine-based WebVisible , which helps small and medium sized businesses place Internet advertising, said this morning that it has signed a three-year agreement with Sensis , an Australian telephone directory firm. Tags: webvisible australia yellow pages advertising internet. Financial details of the deal were not disclosed.

Customer 140

Customer Custom Advertising Platform 140

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. Size of the investment and other terms of the funding were not announced.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. customer relationship marketing programs designed to preserve your core revenue. socalTECH readers. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JULY 20, 2010

Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S., READ MORE>>.

Advertising 171

Advertising Report Services Customer 171

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

APRIL 1, 2009

The software developed by OpenX is used by online publishers to serve up Internet advertising. According to OpenX, the new customers are using both its downloadable software, as well as a hosted version of its product. Tags: openx advertising software publishing open source. READ MORE>>.

OpenX 100

OpenX Customer Custom Advertising 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. Tags: sponsors socaltech. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites. Financial terms of the deal were not disclosed.

Woodland Hills 100

Woodland Hills Customer Custom Southern California 100

socalTECH

SEPTEMBER 9, 2021

The company said its platform lets its users create their own custom media kits online. The company said a basic version of its software is free, with customized kits at $19 per month. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. 50% registration discount for friends of socalTECH. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing and television campaign which will feature Dr. Warren in what it says are "new, humorous situations."

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

MAY 15, 2009

Gorilla Nation said the customers are using its service Springboard Video, a set of video content management tools and ad products. Tags: gorilla nation video advertising ebaumsworld. Financial impact of the deals were not disclosed. READ MORE>>.

Gorilla Nation 100

Gorilla Nation Customer Custom Advertising 100

socalTECH

DECEMBER 15, 2008

Los Angeles-based Channel M, which operates in-store TV networks for retailers, announced Monday that it has signed on Money Mart, a subsidiary of Dollar Financial, as a customer. According to Channel M, it has launched a custom in-store TV network for the chain. Financial impact of the win was not disclosed.

Customer 100

Customer Custom Advertising Content 100

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. Tags: images celebrity photography advertising gumgum. READ MORE>>.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can. Who else is in the market? Do they have a solution?

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

socalTECH

NOVEMBER 2, 2009

Financial details of the advertising technology partnership were not disclosed. OpenX said that publishers usings its OpenX Market and OpenX Ad Server will be able to use Microsoft's Content Ads, and that Microsoft will refer potential customers to OpenX. Tags: software publishing advertising microsoft openx. READ MORE>>.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

DECEMBER 10, 2014

angeles uber background check advertising lawsuit legal attorney' READ MORE>>.

Los Angeles 147

Los Angeles Advertising Angel Demand 147

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

AUGUST 14, 2012

They're already having a lot of interaction with mentors, some of them have customers and traction, some of them even have investors already lined up.". However, it remains to be seen whether this can convince advertisers to take a risk on the new technology. READ MORE>>.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

JANUARY 30, 2014

NewsCrafted publishes professionally printed newsletters which combines custom content and localized advertising and distributes it to individual elementary and middle schools--all based on a custom software publishing tool developed by the company. NewsCrafted is led by David Koenig. READ MORE>>.

Newsletter 147

Newsletter Advertising Education Content 147