Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. The staff is very helpful and provides great customer service too. Same with CreatorUp. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. So carriers are a major customer of yours? Why is that important for your customers?

Content 189

Content Screening Mobile Customer 189

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. For example, take a product from a major electronics retailer, a 42-inch flat screen TV. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

FEBRUARY 4, 2017

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Create new online communities and customer forums , rather than joining existing ones. Ask why it should be, and why customers should care. Don’t repurpose, re-imagine.

Marketing 82

Marketing Demand Startup Customer 82

Tech Zulu Event

FEBRUARY 19, 2014

Their unique “provide value to customers first” mantra sets them apart in the digital signage industry. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. All inclusive.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

FEBRUARY 19, 2014

Their unique “provide value to customers first” mantra sets them apart in the digital signage industry. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. All inclusive.

Social Media 81

Social Media Startup Screening Advertising 81

InfoChachkie

MARCH 9, 2015

In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. A worthless / worth-little free product will make it more difficult, not easier, to generate paying customers.

Technical Support 100

Technical Support Customer Custom Demand 100

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). People don’t want to speak to customer service reps. I don’t want to speak to customer service reps!! The reduction in screen size has made the economic model of Internet advertising totally inefficient.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

NOVEMBER 21, 2016

Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. It takes a huge upfront investment to attract users, before advertisers are interested. Declare a $10 million valuation with no revenue or customers. Skip the hype.

Funding 98

Funding Startup Innocal Entrepreneur 98

Tech Zulu Event

DECEMBER 6, 2013

Customers know what works well and are frustrated by the lack of innovation in the industry. There’s a strong need to customize UI and car companies are realizing their $700 navigation systems just aren’t going to sell as well as a free app from Google. I mention my worries to Jim, with Google-acquired Waze in mind.

Advertising 97

Advertising Startup Marketing Mobile 97

socalTECH

JULY 22, 2016

When we talk to customers, we hear about these pain points. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? However, that's really a device from the 1800's with a screen, and that didn't seem like the way to go.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

socalTECH

JANUARY 3, 2014

When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. Is it a challenge to cover so much? Phoebe Scott: It is.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. YouTube has a player which works in Google hangouts, so they can instantly screen your work or your pitch, and you can get instant feedback that way.

Web 187

Web Content Startup Education 187

socalTECH

JULY 25, 2012

Edward Park: My background is screen printing and production. My previous company did production runs for small clothing lines, promos, and trade show giveaways, and one of the things we realized it's such a volume industry, and the technology of screen printing has been around for 10,000 years, developed by the Egyptians and the Chinese.

Startup 174

Startup Commerce Web 2.0 Screening 174

Tech Zulu Event

APRIL 25, 2013

Campbell quickly formed a thriving community he calls “Mindshaians” who flocked to attend his various salons, workshops, screenings, and cultural outings. “In Campbell can custom tailor an experience around client and partner goals, and with bigger budgets from sponsorships, Mindshare can create even more epic events.

Santa Monica 92

Santa Monica BarCamp Startup UCLA 92

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin. Suddenly you could update small portions of the browser without refreshing the whole screen.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

MARCH 30, 2010

He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. This is his third company that is in this related space and he was an early investor in Adconion.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

SEPTEMBER 21, 2015

But would customers necessarily want this? Screen space is valued for the utility it provides in browsing the internet, interacting with apps, managing photos, and more. This allows for the user to project TV screens, complex 3d models, videogames, and even video conferences onto the real world.

Screening 40

Screening Cloud Computing IP Technology 40

Startup Professionals Musings

JANUARY 12, 2013

Osmosis marketing is the hot new term for word-of-mouth advertising. Responsive web technology that re-sizes text and images to fit any screen is the norm with new websites. A pivot is a quick change of direction or strategic correction by a startup, based on customer feedback or changes in technology and the marketplace.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.” Focus on customers. Advertising Marketing Brick and Mortar Digital Traditional'

Guide 40

Guide Social Media Content Advertising 40

Both Sides of the Table

JULY 13, 2012

But only from customers. That’s because you are not their customer. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. Tech Companies most certainly do take calls.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

MARCH 25, 2015

What we found at Youbet, after tens of millions of dollars of promotion and advertising, is that less than 1.15 With horse racing today, over the last seventeen years, that means you can have customers in 34 states, or about 70 percent of the U.S. David Marshall: I want to say any, but we do screen those developers. population.

Platform 100

Platform Develop Development Mobile 100

Both Sides of the Table

FEBRUARY 7, 2011

Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. Or maybe you’re developing second screen viewing applications like GetGlue or building a YouTube studio to deliver low-cost content. But your exact long-term “market?

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

socalTECH

AUGUST 20, 2009

As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media. We were able to present at the screenings in Los Angeles, Orange County, and San Diego, and met lots of very interesting people who asked lots of great questions.

Media 150

Media Tech Coast Angels Social Network Content 150

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. As of May 2010, CallFire has over 20,000 customers!

UCLA 102

UCLA Company Companies Idealab 102

socalTECH

OCTOBER 30, 2008

There are also others who are doing advertisements with short video. If you are a content provider and want content for a short form video, we have 120 million existing words on Scripped or you can have a custom solution, where we will send your needs to 10,000 writers and get something for you. Sunil Rajaraman: That's a good question.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

NOVEMBER 21, 2011

Facebook has created a simple “Allow” button on a splash screen listing off permissions that you haven’t even read, you just close the window and discontinue your desire to commit. How does Facebook know this? Think about it. These things, in and of themselves, are awesome.

News 104

News Hulu Commerce Sites 104

Both Sides of the Table

SEPTEMBER 10, 2010

Brands took out advertisements espousing their “AOL Keyword.&#. We could update small portions of the screen rather than an entire refresh. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change. You’re on AOL. The initial web HTML / browser experience was very limited.

Web 300

Web HTML SMTP Google 300

Both Sides of the Table

FEBRUARY 17, 2010

We evangelized to customer about the problems of on premise software. - Therefore if you want to change just one field of data we had to redraw the entire screen. And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers. It’s a way to reach your customers.

Brentwood 326

Brentwood Mobile Google Web 326

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. I live in the city of Santa Monica. Hit some bumps in the road?

Venture Capital 313

Venture Capital Southern California Google Startup 313