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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Your graph should show that sales have “turned upward” per projections, beyond friends and family.

Startup 121
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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Even informal results can be your best advertising. It’s difficult to measure the planet and people accounts in any quantifiable terms, compared to profits.

Startup 110
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Entrepreneurs Must Measure ROI On Social Media

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.