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Mindshare LA Brings the Power of “Play” to Santa Monica

Tech Zulu Event

will be held in Santa Monica April 26 th at the V Lounge. Experts in play will include Thinkwell Group (theme park designers), Daqri (an augmented reality startup), and a group called The Power of Play (created by improv members of The Groundlings ). The next Mindshare L.A. Tickets can purchased here.

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H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

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Flyr Finds $1M More For Video Ad Templates, Software

socalTECH

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide.

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NearWoo Trumpets New Marketing Partners

socalTECH

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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eHarmony Plans Rose Bowl Float With Natalie Cole

socalTECH

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. READ MORE>>.

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eHarmony Gets A Makeover

socalTECH

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. eharmony design dating matchmaking couples marriage online redesign' READ MORE>>.

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