socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

APRIL 15, 2016

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google.

Google 100

Google Bertelsmann Product Advertising 100

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

APRIL 16, 2015

Los Angeles-based Rubicon Project has launched two new products into beta, saying this week that it has launched DSP Builder and HFC2, both developed in the company''s "innovation lab". DSP Builder is a development platform for creating real-time bidding applications. READ MORE>>.

Cloud Computing 100

Cloud Computing Product Research Advertising 100

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

JUNE 4, 2021

Los Angeles-based Linksys said on Friday that it has named a new CEO. According to the company, Harry Dewhirst, who had been Vice President at the company overseeing product and business development, will step into the role.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

MAY 30, 2019

Los Angeles-based venture investor Moonshots Capital is the lead investor in a new startup, Backtracks , a developer of podcast analytics software. backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. The new product automates such tasks as connecting an automotive ad automatically with photos of the same vehicle or a competitor''s model.

Platform 138

Platform Advertising Los Angeles Sites 138

socalTECH

APRIL 23, 2018

Netflix , the provider of online streaming services which has major operations in Los Angeles, is planning to raise $1.5 billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. READ MORE>>.

Netflix 100

Netflix Content Acquisition Hollywood 100

socalTECH

APRIL 21, 2020

Los Angeles-based Zefr , which develops software used by brands advertising on YouTube, says it has been selected for an expanded YouTube Measurement Program (YTMP).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Content 113

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M READ MORE>>.

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. factual mobile personalization targeting tools analytics advertising' READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

APRIL 8, 2019

Los Angeles-based Social Reality (SRAX), which developing digital marketing and consumer data management software--and more recently, has tried to launch its own cryptocurrency called BIGtoken--said it is restating its results all the way back to March of 2017.

Report 133

Report Press Advertising Los Angeles 133

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

SEPTEMBER 11, 2017

Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. OpenX said The Guardian is using its OpenX Ad Exchange product. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month.

OpenX 100

OpenX Advertising Software Development Los Angeles 100

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. For those of us who are online throughout the day, “visible networking” online is a lot more productive than driving across L.A. Marketing 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

TechCrunch LA

AUGUST 15, 2018

Daniel Kim and Jay Lee, the two founders of AuditBoard , a Los Angeles-based provider of a risk and compliance software service for large businesses, grew up middle school friends in Cerritos, Calif. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. Rubicon said the deal gives it access to over 250,000 mobile developers. rubicon project apple software automation mobile bidding advertising' READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz. READ MORE>>.

Commerce 124

Commerce Google Advertising Los Angeles 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Los Angeles-based executive search for emerging growth companies. Advertisers. Tags: advertisers sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. NewTek Inc. The NewTek Inc. Want to Sponsor?

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The company said it invested over $50M in R&D efforts towards its technology an product in 2017. READ MORE>>.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

Advertising 153

Advertising Los Angeles Platform Mobile 153

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced.

OpenX 159

OpenX Content Services Advertising 159