Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. We also have live lab sessions, which we run through Google+ Hangouts, which mirror the school education experience. Those teachers are what set us apart.

Web 187

Web Content Startup Education 187

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” According to Gartner's Hype Cycle Special Report for 2014 , wearable user interfaces such as Google Glass are now in this stage.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. After BITSource was successfully acquired, I moved to L.A.

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

MAY 4, 2016

Speaking of insurance, we have also partnered with NEEIS�New Empire Entertainment Insurance Services�and Lloyds of London, to provide $100,000 in third party property damage insurance, so that both parties can have peace of mind if things go awry. Brian Tan: We make our money on advertising. How do you make money in all of this?

Beverly Hills 100

Beverly Hills Startup Sites Los Angeles 100

Tech Zulu Event

MARCH 25, 2014

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. An obvious example that comes to mind is Roger Ehrenberg, whose fund Information Arbitrage , is looking at companies in these categories. File sharing?

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

MAY 14, 2013

We own the celebrity birthday niche--we''re first in Google for searching for celebrity birthdays on every day of the year. For example, the most popular people born in Texas, the most popular people who are Geminis, the most popular people for each profession--like the most popular comedian or most popular country singer.

Google 236

Google Sites Startup Web 236

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. There’s aggregation, so like in the entertainment industry, audience measurement is huge. A really good example is a product that is sold offline, where the marketing is done online.

Startup 85

Startup Southern California Mobile Software 85

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much. Patrick Ip: I was in San Francisco for the last five years at Google.

Help 133

Help IP Content Google 133

Both Sides of the Table

JANUARY 17, 2011

One example is driving, which has an actual physiological reason it makes you creative. I know this sounds abstract so let me give you an example from this week. I started to build this into a media & entertainment value chain that broke down the components of the industry into discrete parts. And in 2 hours I was done.

Writing 356

Writing Startup Ideas Summary 356

Tech Zulu Event

MARCH 6, 2014

The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets. Robin brings up a compelling example to frame this discussion. Social Gaming. Not 100% perhaps, but mostly. On the Horizon.

Mobile 93

Mobile Platform Technology Screening 93

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. Enter Google.

Content 386

Content Google Media Hulu 386