socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

JUNE 23, 2021

Our interview this morning is with Alex Nocifera of Los Angeles-based Field Day. If they are trying to acquire audiences and attention, for example, on the Westwide of Los Angeles or West Village, New York, we go after very acute areas and try to drive more grass root efforts, but doing it in a programmatic fashion.

Marketing 113

Marketing Los Angeles Zag Startup 113

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Example here: [link]. What networking events in Los Angeles or Southern California do you go to?

Startup 225

Startup Los Angeles Social Network Twiistup 225

TechCrunch LA

SEPTEMBER 6, 2018

The easiest example to grasp is arguably the Kardashian family. While the primary goal is to help grow the fan-creator relationship, Popbase is also aimed at enabling YouTubers to monetize their brand through in-app purchases and advertising around content.

Help 115

Help Startup Activision Media 115

socalTECH

FEBRUARY 11, 2014

However, in a very unusual move, the City of Los Angeles has tapped a true technology veteran and insider, well known to those here in the industry-- Peter Marx , most recently at Qualcomm--to head up the city''s efforts to both adopt technology and improve the city''s relationship with its growing technology companies.

Los Angeles 203

Los Angeles Technology Startup Examples 203

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time.

Media 177

Media Content Platform Artificial Inteligence 177

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

socalTECH

JANUARY 3, 2014

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. I love that.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. Jay Samit: What we realized was that advertising, for the most part, isn't working for brands. Jay, thanks for the time. Ads require you to click away from what you're doing.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

AUGUST 15, 2012

We spoke with Elliot Darvick , one of the firm's co-founders, on what the Los Angeles startup is all about. For example, one of my favorite lists is "Adventures before leaving DC", which was a way for one of our users to organize the things they wanted to do in DC before moving to California. What is Unbucket?

Startup 153

Startup Advertising Los Angeles Mobile 153

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com).

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers.

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. Photos…the final frontier. from Carnegie Mellon University. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

SEPTEMBER 13, 2016

A new, Los Angeles-based startup, Zenvoy (www.zenvoy.com) is looking to change that, with a service that helps match professionals with one-on-one networking. I actually graduated from grad school, and came back to Los Angeles. For example, they might decide to introduce people who are left handed and like the color blue.

Startup 100

Startup Organization ACG Networking 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. We work with a lot of brands who have tried advertising on mobile, but wanted a better solution than what's out there now.

Mobile 100

Mobile Culver City Startup Examples 100

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

Tech.Co

NOVEMBER 23, 2015

The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Givvr’s concept for converting video advertisements into charitable donations is simple. For example, Sprinkles Cupcakes will donate 25 cents to Pencils of Promise for each view its video receives.

Help 97

Help Pepperdine Social Media Advertising 97

Tech Zulu Event

FEBRUARY 7, 2012

Plus it gives something tangible to be shown to potential advertisers, partners, sponsors, etc. While there are many examples and how-tos on creating a pitch deck around, our very own Los Angeles based accelerator , Amplify, has put together a very detailed and easy to follow guide for those in an early-stage startup.

Resource 86

Resource Guide Entrepreneur Examples 86

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Elearning is an example. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 15, 2011

Are you an entrepreneur hoping to startup a company in the Los Angeles area? The latest to enter the scene is Los Angeles accelerator Start Engine (www.startengine.com), which was created by Howard Marks and Paul Kessler. We need the resources here in Los Angeles, and not force those companies to go elsewhere.

CTO Coach 194

CTO Coach Startup Mentor Activision 194

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. For example, take a product from a major electronics retailer, a 42-inch flat screen TV. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JANUARY 18, 2011

An example of that is when the BP oil spill occurred, people started to search for information about old oil spills, like the Exxon Valdez. On page performance of advertising on a page is linked to the context and intent of a user. Julie Schoenfeld: Intersting, the Los Angeles Times was one of our first customers.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JULY 18, 2012

Los Angeles-based SnapCuts (www.snapcuts.com) does just that, allow users to tap into a wide collection of clips, which can be re-mixed, combined with text, and sent to your friends. Allison Dollar: An example would be studios, which have a franchise of feature films. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue.

Web 187

Web Content Startup Education 187

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. The geography between New York and Los Angeles is very different.

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. We now have teams in our headquarters in Los Angeles, and offices in San Francisco, New York, London, Tokyo, and Bangalore.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

SoCal CTO

JANUARY 2, 2013

So the way I would do it is to find examples of specific startups that have grown up locally and who marketed similar to how you plan to market. Or in the case of the LinkedIn outreach: Hi John, I'm leading the marketing efforts for StartupRoar , an early-stage startup that sells to B2B advertisers. For me, I'd use LinkedIn.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259