socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Also, if you happen not to be able to attend BlogWorld and New Media Expo this year TechZulu has you covered. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 49

Los Angeles Angel Social Media Media 49

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. Jay Samit: What we realized was that advertising, for the most part, isn't working for brands. What social media sites do you connect with? Jay, thanks for the time.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

FEBRUARY 11, 2014

However, in a very unusual move, the City of Los Angeles has tapped a true technology veteran and insider, well known to those here in the industry-- Peter Marx , most recently at Qualcomm--to head up the city''s efforts to both adopt technology and improve the city''s relationship with its growing technology companies. READ MORE>>.

Los Angeles 203

Los Angeles Technology Startup Examples 203

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

Tech.Co

NOVEMBER 23, 2015

The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Givvr’s concept for converting video advertisements into charitable donations is simple. For example, Sprinkles Cupcakes will donate 25 cents to Pencils of Promise for each view its video receives.

Help 95

Help Pepperdine Social Media Advertising 95

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com). It certainly has challenges.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Roberty Flynn: We are building what we see as the next generation of business to business media.

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. The old media companies were resistant to change. Photos…the final frontier. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

socalTECH

JULY 18, 2012

Los Angeles-based SnapCuts (www.snapcuts.com) does just that, allow users to tap into a wide collection of clips, which can be re-mixed, combined with text, and sent to your friends. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. What is the SnapCuts service?

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

AUGUST 15, 2012

We spoke with Elliot Darvick , one of the firm's co-founders, on what the Los Angeles startup is all about. For example, one of my favorite lists is "Adventures before leaving DC", which was a way for one of our users to organize the things they wanted to do in DC before moving to California. What is Unbucket?

Startup 153

Startup Advertising Los Angeles Mobile 153

socalTECH

SEPTEMBER 13, 2016

A new, Los Angeles-based startup, Zenvoy (www.zenvoy.com) is looking to change that, with a service that helps match professionals with one-on-one networking. I actually graduated from grad school, and came back to Los Angeles. For example, they might decide to introduce people who are left handed and like the color blue.

Startup 100

Startup Organization ACG Networking 100

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M They wanted to lead our round, so we relocated to Los Angeles. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. We work with a lot of brands who have tried advertising on mobile, but wanted a better solution than what's out there now.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

NOVEMBER 15, 2011

Are you an entrepreneur hoping to startup a company in the Los Angeles area? The latest to enter the scene is Los Angeles accelerator Start Engine (www.startengine.com), which was created by Howard Marks and Paul Kessler. We need the resources here in Los Angeles, and not force those companies to go elsewhere.

CTO Coach 194

CTO Coach Startup Mentor Activision 194

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

Capital 100

Capital Southern California Media Venture Capital 100

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

APRIL 15, 2016

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity. For example, say you are shopping on a website like Helix Sleep.

Social Media 100

Social Media Social Network Examples Startup 100

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” These applications have quickly become a part of our daily lives from booking airfare, to social media, to streaming content, etc. QR codes and Augmented Reality. TechZulu iPhone App QR Code.

Advertising 87

Advertising Content Template Technology 87

socalTECH

JUNE 23, 2011

One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.

Causecast 222

Causecast Startup Content Education 222

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Networking Customer 100

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. . ;) What are you doing with social media to drive business for MakeItWork?

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

FEBRUARY 28, 2011

To try to take advantage of those links, Los Angeles-based AutoStream (www.autostream.com) has developed software which makes those links to videos interactive, embedding an inline video player to keep users engaged on those forums. The company was formed originally to use video as a conversational essence in the social media world.

Content 214

Content Startup Tool Advertising 214

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends.

Startup 193

Startup Newsletter Customer Custom 193