socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. Airpush also said it now has approximately 140 employees split between its Los Angeles and Bangalore offices. READ MORE>>.

Mobile 180

Mobile Advertising Los Angeles Tool 180

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100

Mobile Advertising Los Angeles Activity 100

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. READ MORE>>.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced.

Incubator 153

Incubator Advertising Class Mobile 153

socalTECH

MAY 25, 2018

Crilly had most recently been the CTO of RYSE UP, a startup in Los Angeles which calls itself the "American Idol for Mobile", which e co-founded with Nathan Chandra. He previously was the co-founder of NearWoo (previously known as PageWoo), a Santa Monica startup developer of mobile advertising software for local businesses.

CTO Coach 185

CTO Coach Southern California Santa Monica Mentor 185

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. Rubicon said the deal gives it access to over 250,000 mobile developers. rubicon project apple software automation mobile bidding advertising'

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

OCTOBER 9, 2014

Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. READ MORE>>.

Develop 147

Develop Development Mobile Advertising 147

socalTECH

MARCH 4, 2015

Los Angeles-based Rubicon Project announced this morning that it has launched its own, native ad server, aimed at premium publishers and app developers. The new mobile ad server works with the new OpenRTB 2.3 specification for native advertising, according to the companies. READ MORE>>.

Advertising 100

Advertising Mobile Los Angeles Help 100

socalTECH

JUNE 27, 2019

Los Angeles-based AdQuick.com , which is developing software to help marketers and agencies measure the effectiveness of both out-of-home and digital out-of-home advertising, has named Max Polisar as the company's Chief Revenue Officer. Polisar was most recently Chief Revenue Officer at Awesomeness.

Sales 113

Sales Advertising Los Angeles Mobile 113

socalTECH

DECEMBER 3, 2013

Los Angeles-based Factual , which is increasingly focusing its data collection and API efforts on location data, and real-time mobile ad exchange Smaato said today that they are in a strategic partnership. The two said that Smaato will use Factual''s Geopulse Audience product to enhance mobile ad inventory in its RTB exchange.

Advertising 157

Advertising Mobile Los Angeles Help 157

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

OCTOBER 12, 2015

That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. The startup was co-founded by Keith Bonnici, Omar Nicola, and Jake Moilanen, and was venture backed by TenOne Ten Ventures, Lowercase Capital, and local angels.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. campusexplorer advertising bidding time real marketplace private media vantage' READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

FEBRUARY 2, 2017

the parent firm behind Snapchat , has joined up with R/GA Marketing --which helps run the Dodgers Accelerator in Los Angeles--to launched a new startup accelerator, the R/GA Marketing Tech Venture Studio with IPG. Venice, California-based Snap Inc. , READ MORE>>.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

JANUARY 28, 2016

Los Angeles-based advertising software developer SteelHouse said it had a $130M revenue run rate in 2015, after seeing a growth of 170% during the year, the company said Wednesday. The company, led by Mark Douglas, offers up software to help its clients with social, mobile, and display advertising.

Advertising 100

Advertising Software Development Los Angeles Software 100

socalTECH

JULY 22, 2014

Los Angeles-based geolocation data provider Factual has tied with programmatic advertising firm StrikeAd , the two recently announced, to use Factual''s data on a global basis. geolocation partnership programmatic advertising mobile strikead factual' Financial details of the deal were not disclosed. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Help 127

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

Advertising 153

Advertising Los Angeles Platform Mobile 153

socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm raised $8.5M in a funding in September.

Develop 183

Develop Development Google Mobile 183

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

AUGUST 6, 2013

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group.

Advertising 124

Advertising Networking Mobile Los Angeles 124

socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns.

Tool 153

Tool Examples Advertising Los Angeles 153

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications. READ MORE>>.

Services 138

Services Content Advertising Web 138

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

AUGUST 1, 2013

Los Angeles-based Lootsie said Thursday that it has launched a new, mobile rewards program aimed ta casual game players, which will provide rewards to iOs and Android game players for in-game achievements. lootsie games rewards content videogame developer advertising ingame' READ MORE>>.

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms.

Media 138

Media Advertising Los Angeles Platform 138

Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

Help 97

Help Pepperdine Social Media Advertising 97