Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Drop-off on the first page of an application is bad news.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media? I've known Michael for eight years.

Media 153

Media Mobile Startup Acquisition 153

socalTECH

NOVEMBER 30, 2016

How do you make sense of all that data and actually help it to drive business decisions? Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

TechCrunch LA

SEPTEMBER 7, 2021

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies. Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce 211

Commerce Content Marketing Startup 211

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Allocate resources to handle bumps along the way. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133

Marketing Customer Custom Outsource Development 133

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. He told us how important it is to empower our team to make decisions that will help achieve company goals. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Will it be able to help brands market themselves better in social media? Will it be able to help brands market themselves better in social media? But what does this mean for marketers?

Content 93

Content Marketing Social Media Journal 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

APRIL 15, 2016

How do you help online brand owners both reduce the abandonment of a shopping cart by online shoppers�and also get the word out about their brands? To help them convert more visitors, we allow brands to give visitors a discount, and we make that discount intelligent. We're doing that before the transaction. So far, it's been promising.

Social Media 100

Social Media Social Network Examples Startup 100

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. He gives up the goods and a few tips on what you could do to help market your company. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Tech Zulu Event

OCTOBER 19, 2012

Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union. Social media giants Twitter and Facebook were both on hand to present their latest findings of their contributions to social television.

Conference 78

Conference Beverly Hills Social Media Media 78

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Competitors: Google (Invite Media) , MediaMath , X+1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. Details can come in the form of concrete deliverables, metrics, and results.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. Details can come in the form of concrete deliverables, metrics, and results.

Company 40

Company Companies Advertising Startup 40

SoCal CTO

NOVEMBER 10, 2009

However, on the other hand, some ideas are more sensitive than others especially in the development phase, and an entrepreneur should be careful to disclose the idea only to those in whom he/she has a reasonable level of trust and who are genuinely in a position to help the company. How did it help you? It sounds interesting.

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. We're describing ourselves as a micro-cap venture fund, focused on digital media opportunities in the emerging ecosystem of Southern California. They've got some nice metrics behind them.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Know the rules. Yes, you do.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. I don’t have actual metrics, but from a random sampling taken over the past ten months on my own posts reshared by “Klout influencers”, I found the click-through-rate was around.02%

Social Network 106

Social Network Metrics Technical Review Sites 106

InfoChachkie

MARCH 2, 2010

We enlisted the help of our families and friends and arranged the cards into complete sets. However, as the Internet advertising industry matured, it became populated with traditional media veterans who infused old-world jargon (e.g., Our parents had to sign on our behalf, as we were not of legal age to execute purchase orders.

Pricing 138

Pricing Advertising Marketing Startup 138

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

MARCH 1, 2010

That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. Help is everywhere.

Google 68

Google eBook JavaScript Mahalo 68

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The metrics were good but we wondered how much better they would be when we expanded our product. And influencers may help once or twice but ultimately nothing is free. It it just more time that they save? Efficiency?

Startup 150

Startup Marketing Study SEO 150