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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. Financial details of the two acquisition was not disclosed.

Demand 154
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 103
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. free weekly Infochachkie articles!

Content 171
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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals. I got the power.

Google 133
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. It is absolutely MVP of advertising. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter.

Buzzfeed 354
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. We want to help them, and will. Idea Mensch.