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ReachLocal Opens New Offices In Canada, Germany

socalTECH

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany.

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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Convertro Launches New Product

socalTECH

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

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ReachLocal Opens UK Office

socalTECH

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

His impact has even helped a small country gain admission to the United Nations. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

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