socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

SoCal Tech Calendar

MARCH 2, 2017

Wednesday, March 8, 2017 -- Future Forum – Entertainment: The Convergence of Technology and Media. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. This new ad-spend dynamic is also impacting advertising agencies and agency models.

Entertainment 100

Entertainment Media Technology Social Media 100

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Tags: buzzmedia buzz media celebuzz celebrity news publishing executive. READ MORE>>.

Sales 145

Sales Veoh Anthem Redpoint 145

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition.

Acquisition 214

Acquisition Advertising Content Sites 214

socalTECH

APRIL 30, 2014

Hulu also said it will be releasing a new cross platform, interactive ad unit, and a "360" video ad unit powered by Immersive Media. hulu streaming advertising television content hollywood pizzahut' READ MORE>>.

Hulu 147

Hulu Hollywood Content Advertising 147

socalTECH

MARCH 25, 2010

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation CitySearch West Hollywood CTO Hire 133

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. Tags: realgravity venture capital video distribution syndication content hollywood media. RealGravity was co-founded by Luke McDonough and Sid Conklin. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

socalTECH

SEPTEMBER 27, 2010

Los Angeles-based SVnetwork , the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Media at CBS Television Distribution and King World Productions. READ MORE>>.

Redpoint 113

Redpoint Hollywood Advertising Content 113

socalTECH

JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

Media 113

Media Advertising Entertainment Los Angeles 113

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. In my LA I often see computer screens open with entrepreneurs talking about digital media. In New York you have access to fashion, media, art and of course, financial services. And of course you have Hollywood.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Companies 339

Companies Company Technical Review Content 339

socalTECH

MAY 24, 2011

We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising. READ MORE>>.

Social Media 241

Social Media Startup Sites Advertising 241

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. 7083 Hollywood Blvd., Hollywood, CA 90028. A City of Angels: How Social Media is Bringing LA Closer to Utopia. 9:00-9:30am. 2:30-3:30pm.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

CitySearch 100

CitySearch West Hollywood Guide Advertising 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. My first studio role was in digital media at Paramount Pictures.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

APRIL 9, 2015

SoundCloud said that the link will help bolster its On SoundCloud program, which allows music creators to be paid for their work through advertising revenue share, if they allow tracks to be shared through SoundCloud. zefr soundcloud media attribution piracy music sound hollywood' READ MORE>>.

Venice 100

Venice Hollywood Advertising Media 100

socalTECH

MAY 17, 2019

West Hollywood-based LiveXLive Media , which both produces live music content as well as owns the Slacker music streaming app, has rolled out a new, combined app which combines both livestreaming of music festivals, as well as ther personalized radio stations provided by Slacker.

West Hollywood 113

West Hollywood Hollywood Content Demand 113

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

MAY 4, 2011

Norgard has been keeping Namesake close to the vest, but we were able to visit him at the firm's headquarters in West Hollywood, where he gave us an overview of what the firm is doing. Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

FEBRUARY 6, 2012

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We sell advertising and have been very fortunate to have the best brands advertise on our network.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Both Sides of the Table

JULY 1, 2010

Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. Includes content mobile guides, ie.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

MAY 7, 2012

This fest will include panels, workshops, cocktails and keynotes for startups, content creators, developers, social media marketers, designers, entrepreneurs, and more. Advertising : Agencies rock digital, TBA. Media/Tech: io/LA (Hollywood). Influencer (PromoJam) @ Tech Cube : social tools. Press: Techzulu @ Coloft.

Startup 106

Startup Press Hollywood Email 106

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We put it all together, for consumers, for platform, and for brand advertisers to connect with their consumers. Nick Higgins: Besides the fact that our CEO likes to surf and ski, we've got a deep focus on Hollywood and content. Why the expansion here?

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 4, 2013

The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands. A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services.

Marketing 219

Marketing Entertainment Content Los Angeles 219