Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

OCTOBER 15, 2012

This takes time, and is more valuable than any advertising you can buy. A startup that has been incorporated for two years or more without shipping is already seen as a bad investment. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Brands are definitely investing it in the women and mom's space. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

AUGUST 31, 2011

This takes time, and is more valuable than any advertising you can buy. A startup that has been incorporated for two years or more without shipping is already seen as a bad investment. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

AUGUST 10, 2010

This takes time, and is more valuable than any advertising you can buy. A startup that has been incorporated for two years or more without shipping is already seen as a bad investment. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50