socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. Pricing on the new tool was not announced. local business small advertising search' READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. Pricing on the new tool was not announced. Pricing on the new tool was not announced. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

MAY 14, 2014

Los Angeles-based Rubicon Project said late Tuesday that it had record, first quarter results, with its first quarter revenues reaching $23M, up 39 percent year over year, and managed revenues of approximately $130M, up 34 percent year over year. The online advertising technology provider, headed by Frank Addante, went public in April.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced. READ MORE>>.

Media 138

Media PPC Services Advertising 138

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 rubicon project advertising merger exchange exit technology rubi' and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. factual mobile personalization targeting tools analytics advertising' READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153

PPC Advertising Tool Los Angeles 153

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

JANUARY 13, 2014

According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. Pricing on the new product was not announced. marketing bigdata analytics ecommerce advertising segmenting science retention' READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

APRIL 3, 2012

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. GraphEffect did not disclose pricing on the new offering. GraphEffect did not disclose pricing on the new offering.

Advertising 208

Advertising Los Angeles Pricing Media 208

socalTECH

MAY 4, 2016

Los Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. READ MORE>>.

Hulu 100

Hulu Services News Advertising 100

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

NOVEMBER 9, 2010

Los Angeles-based Bid4Spots , which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. to its reverse auction, which is used to fill unsold radio airtime without impacting advertising rates on a station's price sheet.

Media 157

Media Advertising Los Angeles Pricing 157

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

MARCH 8, 2011

Los Angeles-based MarketShare , the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc. TRA is a provider of information on television advertising, used to analyze second-by-second TV viewing from set top box data and purchasing behavior. Financial details of the deal were not disclosed. READ MORE>>.

Software 154

Software Advertising Los Angeles Pricing 154

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

Platform 133

Platform Media Malibu Advertising 133

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. The third thing, is you have to continue to focus the company on managing the business, and not the stock price.

Startup 176

Startup Advertising Los Angeles Southern California 176

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 Tags: reachlocal advertising small business exit merger acquisition. during the day. READ MORE>>.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

JANUARY 12, 2010

Los Angeles-based Rubicon Project , a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies malware within advertising networks, and stops those attacks before they reach consumers.

Advertising 133

Advertising Los Angeles Pricing Tool 133

socalTECH

JANUARY 2, 2014

To shortcut what has been an antiquated way of connecting consumers with attorneys, Los Angeles startup LawKick (www.lawkick.com) has created an online, easy way to match up clients with lawyers, through a set of simple questions and answers about different kinds of legal problems. That happens in just a five minute process.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Xconomy

NOVEMBER 7, 2016

Xconomy reported Thursday that support for Proposition 61, the California initiative to rein in drug prices, had slipped in a recent poll to a slim 51 percent majority, with 24 percent opposed and 25 percent undecided. million), are all drug companies, and their advertising campaign is having an impact. If voters say yes, Prop.

Pricing 61

Pricing Startup Advertising Los Angeles 61

socalTECH

JULY 16, 2009

Los Angeles-based Spot Runner , which operates an online service to help businesses place television advertising, has filed to dismiss a lawsuit filed against the firm by one of its investors, WPP. Tags: spot runner legal lawsuit online advertising television content. The latest motion was posted by Paidcontent.org.

Advertising 100

Advertising Content Los Angeles Pricing 100

Both Sides of the Table

APRIL 21, 2013

Tran moved to Los Angeles and started his business in Chinatown with a need he personally had. He wanted to keep his prices low (apparently he has never raised his wholesale price in 30 years). Focus on the customer and provide value - ”We just do our own thing and try to keep the price low. What touched me?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites. READ MORE>>

OpenX 100

OpenX Services Advertising Pasadena 100

SoCal Delicious

OCTOBER 8, 2012

SIGNIFICANCE PASSING-MENTION. --> Tech Titans Hit the Beach As Silicon Valley moguls go on a home-buying spree in Los Angeles, theyre reshaping the real-estate landscape. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. NAME David Sacks.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. Our focus is on travel, retail and local advertisers. We can help them get that real-time pricing into search results.

Yahoo 171

Yahoo Platform Advertising Startup 171