SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Are you leveraging social media at all? What networking events in Los Angeles or Southern California do you go to? Marketing 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 49

Los Angeles Angel Social Media Media 49

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. We wanted to do some testing ni Los Angeles, and quickly expanded to four cities. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

TechCrunch LA

SEPTEMBER 7, 2021

It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. Tran moved to Los Angeles and started his business in Chinatown with a need he personally had. While still owning the business he now does $60 million in annual sales built from nothing.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

FEBRUARY 7, 2012

in sales last year, what he learned from his experience at TechStars, and where he's going with Fanmix. million in sales last year, with great margins, and it's profitable, with a team of ten people. That's funding our new product, FanMix, which is a a social media tool. We have a licensing business with that.

Startup 242

Startup CTO Coach Blogging Social Media 242

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

socalTECH

DECEMBER 1, 2009

Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. Please join us at digiday:APPS on December 10th, in Los Angeles. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. Win a ticket to digiday:APPS.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

SoCal Delicious

OCTOBER 8, 2012

SIGNIFICANCE PASSING-MENTION. --> Tech Titans Hit the Beach As Silicon Valley moguls go on a home-buying spree in Los Angeles, theyre reshaping the real-estate landscape. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. NAME David Sacks.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

MAY 24, 2021

It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero.

Venture Capital 363

Venture Capital Capital Funding Startup 363

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

DECEMBER 9, 2009

TechZulu wants to thank not only the Los Angeles tech community but the entire tech community for all the awesome support you have given us throughout this past year. From local Los Angeles tech events to worldwide conferences and expos. Advertise and get noticed with us!

Technical Review 40

Technical Review Stickam Web Conference 40

Both Sides of the Table

FEBRUARY 15, 2011

Los Angeles. In my LA I often see computer screens open with entrepreneurs talking about digital media. There are no $600 million funds in Los Angeles. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

OCTOBER 19, 2010

So many people are stuck in the mindset that YouTube is UGC (as defined as people uploading silly videos or watching Coke & Mentos explode) and that brands don’t want to advertise on UGC. Social media meets digital content – I think the social media story is more obvious in many ways.

Content 386

Content Google Media Hulu 386