socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. As part of the buy, current MySpace CEO Mike Jones will be leaving the company after a transition period. READ MORE>>.

Media 140

Media Social Network News Advertising 140

socalTECH

MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

socalTECH

DECEMBER 12, 2011

Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance.

Advertising 157

Advertising Media Networking Marketing 157

socalTECH

NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The deal covers clips from MTV and COMEDY CENTRAL.

Networking 100

Networking UCLA Advertising Social Network 100

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). Why did MySpace lose to Facebook & what can Twitter learn from this?

Social Network 297

Social Network Networking Web 2.0 Web 297

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 28, 2010

Today, we're sharing the thoughts of Mike Jones , CEO of Myspace. For us, it was a big departure from social networking and a new commitment to social entertainment. The second thing, is to look at companies who are creating value on mobile and the web that is not advertising based. The third one, of course, is Myspace!

Southern California 178

Southern California High Tech Miramar News 178

socalTECH

FEBRUARY 14, 2011

Irvine-based Internet advertising network operator Specific Media is continuing to bolster its executive staff, saying today that it has named Fabrizio Blanco as its Chief Technology Officer, and Jason Knapp as Executive Vice President of Product. Blanco joins from Fox Audience Network, which was recently acquired by Rubicon Project.

Networking 145

Networking Chief Technology Officer Media Advertising 145

socalTECH

NOVEMBER 12, 2008

Los Angeles-based MySpace said Wednesday that the firm has launched a new application which links user profiles on the social networking site to the Hulu video site. According to MySpace, the new MySpace Primetime Application allows users to embed videos from Hulu and MySpaceTV on their profiles and home pages.

Hulu 100

Hulu Social Network Advertising Content 100

socalTECH

APRIL 27, 2009

News Corporation said a few minutes ago that it has added two new executives at MySpace , and is tapping Tsavo Media's Michael Jones as Chief Operating Officer and Sling Media's Jason Hirschhorn as Chief Product Officer. The two new appointments follow the recently appointment of Owen Van Natta as CEO at MySpace. READ MORE>>.

Tsavo 100

Tsavo Userplane Southern California Media 100

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising. READ MORE>>.

Networking 133

Networking Advertising Blogging Entertainment 133

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

MARCH 31, 2009

Los Angeles-based GoTV Networks has launched a new mobile, social networking application focused on sharing pictures, videos, and text with their friends and family. GoTV Networks explained that it will support the new application with a combination of advertising and future micropayment subscriptions. READ MORE>>.

Social Network 113

Social Network Networking Mobile Google 113

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

MARCH 21, 2018

Los Angeles-based advertising software developer SteelHouse said this morning that it has named two new executives at the company. Weiner was most recently head of Western Region Sales for Pandora, and previously served at Clear Channel and CBS, having worked on the FOX Audience Network (Myspace).

Sales 100

Sales Advertising Software Development Los Angeles 100

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. For example, my personal interest is entrepreneurs, and MySpace is for tweens. Me going to MySpace is sort of like your parents crashing your high school prom – everyone is uncomfortable and neither side has any fun. Entrepreneurs can find like-minded people here.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

Jason Nazar

JUNE 18, 2009

I wouldn’t bet against MySpace. I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor. MySpace has lost the battle as the “place for friends”. The following are my 7 Ways on How to Save MySpace. MySpace = Yahoo2.0: MySpace = Yahoo2.0:

Development Team Review 76

Development Team Review Content Sites eHow 76

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Startup Professionals Musings

JANUARY 15, 2011

With the advent of social networking sites like LinkedIn, Twitter, and Facebook, Internet usage has totally morphed, from a serious business medium, to a social and fun medium that still means business. Here are the current big three in social networking for business: Facebook is biggest, moving from social to business.

Social Network 95

Social Network Networking Sites Startup 95

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. and Michael was most recently at Fanscape, and also had been at MySpace.

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

JULY 2, 2009

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Thomas reports to Jay Stevens, Rubicon's new VP and GM International, who the firm snagged from MySpace last month. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Report 133

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo!, Join the Digital LA group if you haven't already to get our event updates!

Yahoo 100

Yahoo Entertainment Hollywood Google 100

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

socalTECH

JUNE 16, 2009

Macadaan is well known in the Los Angeles technology community for creating and running Twiistup, the popular Los Angeles technology networking and startup showcase event. Macadaan's departure closely follows the departure of Tsavo founder and CEO Michael Jones, who recently became COO of MySpace.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

MAY 6, 2013

I became friends with Tom Anderson and I jumped onto MySpace when it first launched. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. I left MySpace in 2008 to help MySpace to monetize its inventory better. How much did Engage:BDR grow?

Marketing 96

Marketing Startup Incubator Advertising 96

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Both Sides of the Table

APRIL 15, 2010

So my guess is that Tweetup needs to go “multi-stream&# (as in Facebook, MySpace, etc.). I think the best solution for the social networking era is “in-stream&# advertising. That said, Photobucket was a “crack filler&# that exited for $250 million to MySpace. This is a CDN (Content Delivery Network).

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

JULY 26, 2011

Vice President of Brand & Entertainment Sales; Partners with brands, agencies & entertainment studios/networks for live broadcasted events in addition to fulfilling advertising solutions, integrated marketing, & sponsorship opportunities; Formerly worked at MySpace Video & NBCU Digital. Even more networking.

Entertainment 74

Entertainment Networking Advertising Web 74

SoCal Tech Calendar

JUNE 28, 2009

The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center.

Mobile 100

Mobile Break.com UCLA GRP Partners 100

Tech Zulu Event

AUGUST 15, 2011

For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Krishna Subramanian, Co-Founder, Mobclix.

SEO 85

SEO CTO Coach Conference Social Media 85