article thumbnail

Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. The key is an ongoing “engage” strategy, producing relevant, sensory, and interactive content that is at the heart of your customer networks.

article thumbnail

Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. The key is an ongoing “engage” strategy, producing relevant, sensory, and interactive content that is at the heart of your customer networks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Adam Wicks Walker, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

article thumbnail

Interview with Adam Wicks Walter, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164
article thumbnail

Startups are Media Companies Building a New Brand

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. The key is an ongoing “engage” strategy, producing relevant, sensory, and interactive content that is at the heart of your customer networks.

Media 91
article thumbnail

SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

Scaling thru Outsourcing. Merge Offline/Online Networks for Startup Success. Funding: The New Indie: BONA FIDE film. Startups: Demystifying the PR Process for the Lean Startup (Symphony PR). Moral Psychology and Big Data Singularity. Consumerism of business freemium software (BetterWorks).