Advertising Outsource Development Product SoCalTech 
socalTECH
JULY 26, 2016
Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.
Both Sides of the Table
MAY 15, 2010
We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.
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socalTECH
JUNE 8, 2009
Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.
socalTECH
APRIL 21, 2017
What's the secret to creating a profitable, successful, physical subscription based business--and to do that at the scale of large, consumer product goods (CPGs) companies? It was a logical system to start offering up cloud-based systems like those we had developed. So, we build that and started offering it to the market.
socalTECH
JANUARY 7, 2019
I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services. Founders not only have to be serious product leaders and visionaries, but also strong people leaders.
socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.
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