socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

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NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

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Sales Idealab Advertising Pasadena 171

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MAY 24, 2010

Pasadena-based Tweetup , the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. Tags: tweetup twitter keywords advertising bidding idealab tweet. Tweetup is venture backed by Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis, and Jeff Jarvis.

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Idealab Advertising Pasadena Sites 189

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MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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Idealab Advertising Web Pasadena 189

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MARCH 30, 2010

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers.

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OpenX Advertising Pasadena Marketing 162

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AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.

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Idealab Advertising Pasadena Web 189

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AUGUST 30, 2010

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.

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Idealab Advertising Web Pasadena 183

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FEBRUARY 18, 2011

Taking aim at Pasadena-based UberMedia , the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's blog, it shut down the access, for "violating our policies." UberMedia is backed by Idealab.

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NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

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OpenX Mobile Advertising Pasadena 159

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SEPTEMBER 21, 2010

Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab. READ MORE>>.

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JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

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Idealab Technology Council Southern California Pasadena 196

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MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns. READ MORE>>.

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Idealab Advertising Mobile Pasadena 164

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AUGUST 16, 2012

The site--which uses advertising to offset providing web conferencing services at no charge--said the new YouTube video feature lets users copy and paste the URL of any YouTube video into a conference, including allowing for pausing or skipping ahead in videos.

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Tech Coast Angels Pasadena Angels Conference Pasadena 193

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MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

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OpenX ReachLocal Southern California Advertising 168

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JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. Tags: tweetup twitter advertising search idealab business netvibes dictionary. READ MORE>>.

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Idealab Advertising Pasadena Sites 189

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MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online. Sean Rad, founder of Ad.ly, had yet to respond to requests for comments on the move.

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Idealab GRP Partners Advertising Pasadena 173

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JUNE 7, 2013

Pasadena-baesd UberMedia , the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. READ MORE>>.

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Idealab Advertising Pasadena Mobile 147

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DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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OpenX Advertising Yahoo Pasadena 242

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MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Tags: reachlocal advertising small business exit merger acquisition. percent after its IPO Thursday, closing at $14.98, up $1.98. The firm sold 4,166,667 shares of stock at $13.00 during the day. READ MORE>>.

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ReachLocal Woodland Hills Thousand Oaks NewEgg 157

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APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

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Idealab Pasadena Blogging Advertising 176

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JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed.

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Idealab Social Media Pasadena Acquisition 187

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JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

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Southern California Chief Technology Officer Legalzoom OpenX 180

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JULY 17, 2014

for its consumer loyalty and advertising efforts; nearly $49.0M Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for San Diego-based biopharmaceuticals firm Otonomy ; and $48.0M for San Diego''s Veredezyne , which is developing biofuels and biochemicals processes.

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JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. headquarters in Los Angeles.

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Media Idealab OpenX Seed Funding 150

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AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' Financial terms of the buy were not disclosed. READ MORE>>. READ MORE>>.

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Rustic Canyon Marketing Idealab Advertising 147

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JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Pasadena Advertising Software 154

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JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. Financial terms of the buy were not disclosed.

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Idealab Pasadena Advertising Services 178

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

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Customer Custom Idealab Pasadena 176

socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. mobile native advertising exchange openx' OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. READ MORE>>.

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OpenX Mobile Screening Pasadena 153

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MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents.

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OpenX Yahoo Pasadena Advertising 153

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JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

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Tool Advertising Mobile Screening 147

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NOVEMBER 10, 2011

Huntington Beach-based Anymeeting , the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of the software aimed at small business users. The firm said the new, paid feature will cost $17.99

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Tech Coast Angels Pasadena Angels Pasadena Web 162

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed.

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Idealab Social Media Acquisition Pasadena 189

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

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OpenX Mobile Networking Advertising 133

socalTECH

DECEMBER 15, 2011

The round came from the Tech Coast Angels and the Pasadena Angels. The firm's CEO is David Teichner, who has previously served at Channel M, Genco Advertising and PlayNetwork. The firm did not detail exact timing or size of the round. Yowza's application provides location-based mobile coupons and offers for national retailers.

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Woodland Hills Mobile Tech Coast Angels Angel 160

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MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

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Networking Marketing Idealab Pasadena 154

socalTECH

MARCH 16, 2012

AnyMeeting is venture backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels. The firm offers up its free web conferencing by placing advertisements in its web conferences, but also offers up premium, ad-free accounts. READ MORE>>.

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Tech Coast Angels Services Pasadena Angels Conference 162