Advertising Platform Summary Technology 
Both Sides of the Table
JANUARY 19, 2015
Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. You must invest in technology.
Both Sides of the Table
APRIL 23, 2011
I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. 1:00 – 3:40).
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Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly. What does it do?
InfoChachkie
JUNE 23, 2011
What follows is a summary which paraphrases Jason’s responses. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Pre DataPop, the way advertisers delivered a compelling message was a bunch of search analysts and Excel spreadsheets trying to put together ads.
socalTECH
DECEMBER 30, 2015
Frost & Sullivan just named MediaPlatform the product leader in enterprise video platforms. In summary, it really has been an amazing year and we look forward to supporting additional compelling software companies in 2016. Who or what do you think had the biggest impact on the technology industry in 2015?
Startup Professionals Musings
FEBRUARY 5, 2018
As an active angel investor, I’m accustomed to hearing entrepreneurs pitch their expectation to quickly create a new dominant brand, based on their disruptive technology. Whether our business is a startup or a multi-national brand, through platforms like Amazon, giant players have no special advantage.
Startup Professionals Musings
DECEMBER 1, 2017
As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers. The challenge is to get the first million customers, before advertisers will sign up. Facebook spent $150 million getting started.
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