Startup Professionals Musings

DECEMBER 1, 2017

As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers. The challenge is to get the first million customers, before advertisers will sign up. Facebook spent $150 million getting started.

Pricing 66

Pricing Custom Customer Advertising 66

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Brands are speaking through rather than to consumers.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

InfoChachkie

JUNE 2, 2011

You can watch the video below or watch it on YouTube by clicking here : What follows is a summary which paraphrases the interviewee’s responses. Value Prop Twitter Style : Central Desktop is: “a cloud-based social collaboration platform for businesses.&#. For exact quotes, watch the video.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

DECEMBER 30, 2015

Frost & Sullivan just named MediaPlatform the product leader in enterprise video platforms. In summary, it really has been an amazing year and we look forward to supporting additional compelling software companies in 2016. Our first investment in the new fund was a $12 million investment in Beverly Hills based MediaPlatform.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Both Sides of the Table

MAY 4, 2010

Some summary notes are below. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. But Google’s investment seems to be focused on supporting a payment platform that can support the Android ecosystem.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

DECEMBER 1, 2008

We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. I was looking to transition to a platform that focused on digital media, and Saban has a strong legacy in that area. What's your prior experience and how'd you get into this?

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. I was looking to transition to a platform that focused on digital media, and Saban has a strong legacy in that area. What's your prior experience and how'd you get into this?

Capital 100

Capital Southern California Media Venture Capital 100

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins. Executive team.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins. Executive team.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. This is how you will make money, who pays you, and gross margins. Executive team.

Invest 74

Invest Tips Competition Metrics 74

Both Sides of the Table

MARCH 1, 2011

The video can be watched here , but there is a most excellent summary below provided by John Excley. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Convey a single brand message and unified brand experience.

Marketing 58

Marketing Startup Social Media Newsletter 58

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. tl;dr summary. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill? Summary version? My year-over-year summary sounds very similar upon re-reading them.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

DECEMBER 22, 2011

Socially connected individuals and platforms that enable faster roll-outs of successful products. If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. Google – They have led the deflationary pressure on advertising, bringing whole industries into chaos.

Startup 386

Startup Pricing Marketing Product 386

Both Sides of the Table

FEBRUARY 12, 2017

The 30-minute interview of Jonah Peretti is here but my summary in the notes below. I would see this many times of the next decade where I learned that nearly every part of the web that involved monetization was immediately gamed and arms races emerged between platforms to combat abuse and people looking for a quick buck.

Buzzfeed 210

Buzzfeed Media Content News 210