Startup Professionals Musings

MARCH 20, 2020

These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Web-based client for user stream data including Twitter (original focus), FaceBook, MySpace, Google Buzz, FourSquare and many others. Estimated 15mm downloads to date. They sponsor TWiVC. BlockChalk.

Venture Capital 214

Venture Capital Startup Design S3 214

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We had to find other, more diverse ways to allocate our resources and grow businesses. Dave Fink: I was one of the original partners at Sciences, and Jonathan was CTO of the e-commerce staff. It's been a year and a half, and it's been great.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? The best CEOs realize that they must transition from being individual contributors to team builders and adjudicators who settle conflicts of “resource allocations.” How profitable is my product or service?

Startup 286

Startup Technical Review Custom Customer 286

InfoChachkie

JUNE 2, 2011

." 3) Most great companies have inspiring Origin Stories. I would fly up to Redmond twice a week and we would all sit around a really large conference table – it was the largest (advertising) project Microsoft had ever done, a $100M advertising campaign. "We were at CNet and I did a very large deal with Microsoft.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Startup Professionals Musings

NOVEMBER 1, 2015

These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 116

Startup Pricing Cloud Computing Custom 116

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Twitter is not replacement for Facebook (or vice versa) and while it is competitive it is mostly competing for: user time, brand dollars and 3rd-party development resources. I believe this makes Twitter the perfect ecosystem for development.

Platform 307

Platform News Startup Invest 307

socalTECH

SEPTEMBER 7, 2010

Then, the opportunity came to steer our resources into the explosion in social games. Because of that, where we want to go now with the business is back in the direction that Meteor Games was originally focused on, which is more immersive, more fleshed out, more content driven, interactive games.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

Startup Professionals Musings

SEPTEMBER 26, 2014

These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 105

Pricing Cloud Computing Custom Customer 105

socalTECH

JUNE 13, 2013

We built the business originally on crowdsourcing screenplays, but we had the realization that that was a really, slow, boring process, and you ran into the same problems we had before at our other company. When you''re not relying on fixed, organizational resources, you''re not going back to the same people for the same ideas all the time.

Ideas 243

Ideas Content Startup Web 243

Both Sides of the Table

MAY 23, 2012

This article originally ran on PEHub. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

MARCH 3, 2018

These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 52

Pricing Cloud Computing Custom Customer 52

socalTECH

JANUARY 30, 2017

The app was built by the technical co-founder of the original search engine, AskJeeves. Figure out what is working, and put more resources on that. What exactly.me If you think about what he did for AskJeeves, that was a website recommendation engine. With exactly.me, he's built a people recommendation engine.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

FEBRUARY 7, 2011

This article originally appeared on Silicon Alley Insider. Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. But be sure that along your ascent they’re going to notice you and respond. They are at basecamp.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

socalTECH

APRIL 23, 2013

It started putting it on the air, and got better every single day, and we were able to take it to a pretty good place where we could add resources, to be able to afford better production and better technical support. Cenk Uygur: A lot of our revenue comes from advertising on YouTube, but a lot also comes from our subscriptions.

Media 196

Media News Startup Technical Review 196

SoCal CTO

NOVEMBER 17, 2009

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. A great opportunity for more visible networking. Love the minis!

Acquisition 170

Acquisition Custom Customer Ideas 170

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. What was the original inspiration behind Earbits? But sell them to who?

Startup 80

Startup Design Advertising Search Engine Optimization 80

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Tech Zulu Event

APRIL 1, 2014

The original piece of legislation we mentioned, The Access Capital Act (HR2930) sought to amend the securities laws to provide for registration exemptions for certain crowdfunded securities, and for other purposes. Marketplace wise, there’s plenty of resources in the Series B or later stages, but not a lot in the beginning.

Invest 100

Invest Startup Technical Review Software Review 100

Tech Zulu Event

NOVEMBER 3, 2013

If you look back, the original founder, Stephan studied at the USC Foreign School of Music, so there is a long standing connection with LA. These companies have deep pockets and spend heavily on advertising. It’s a tough thing to advertise on say, Youtube since it’s not exactly a consumer product.

Startup 101

Startup Artificial Inteligence Tool Product 101

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. By Frank Addante Development resources are in high demand. ► August (3) Venture Capital - What's the rush? Zondigo, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At L90 (Startup 3.0) , an online advertising technology company, we moved faster and became more agile as we grew in size.

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I believe in setting the vision, product definition and the architecture of the “user experience&# with resources here in the U.S.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Venture Capital is a resource, not a business plan. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. While they were wasting time building unpopular features, I was able to develop and grow faster with far less resources. Be scrappy.

Startup 40

Startup Ideas Venture Capital Competition 40

SoCal Delicious

OCTOBER 8, 2012

Ran gold Resources Ltd. Last summer, Cameron and Tyler Winklevoss—twins best known for suing Mark Zuckerberg over the origins of Facebook, and who recently formed a venture-capital firm—bought an 8,000-square-foot bachelor pad in the Hollywood Hills for $18 million. Advertise Locally on WSJ.com. Advertise Locally.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal Delicious

JANUARY 20, 2010

The top 10 posts of 2009 +1 vote The future is hosted, online e-mail +1 vote Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors The best support in the Linux business If Linux is going to power your mission-critical applications, youd better have the best support known to business. All rights reserved.

Web 29

Web Technical Review Web 2.0 Social Media 29