socalTECH

MAY 14, 2013

That one thing, in the case of Los Angeles-based FamousBirthdays.com , is creating an online resource all about--you guessed it--famous birthdays. That was the genesis of the site. From that, we''re able to give each famous person a popularity ranking on our site. What''s your background and how did you decide to start the site?

Google 236

Google Sites Startup Web 236

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Marketing 127

Marketing Framework Social Media Media 127

TechCrunch LA

MARCH 26, 2020

This could include coverage of things like local ordinances, school closings, shelter-in-place laws, number of cases and deaths, testing resources and more. For Flipboard’s business, adding local news allows advertisers to target against user interests, which may now include a city’s metro region as one of those interests.

News 156

News Journal San Diego IP 156

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. The value of “word of mouth” advertising is largely overrated. Communicate and market your solution to the max. Gauge your potential and progress by data, not passion.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 64

SEO Advertising Conference Social Media 64

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 133

Custom Customer Entrepreneur Advertising 133

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. plus range.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Our tool is integrated onto their site.

News 124

News Advertising Press Sites 124

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. The big news outlets don’t have the staff or resources to chase these types of stories.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JULY 1, 2020

YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. You will never seem to have the time, skills, or resources you need for that key acquisition, global expansion, or new product offering.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie.

Web 187

Web Content Startup Education 187

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. The big news outlets don’t have the staff or resources to chase these types of stories.

Startup 94

Startup News Sites RSS 94

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Content is king of the road.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. How did they end up with such an irreverent site and what was their objective? Private, flash sales site focused on apparel goods (women, men and children).

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

NOVEMBER 15, 2011

We will provide them with a lot of resources, a lot of knowledge, and inspiration and motivation, so that after 90 days they will be ready for presentation to angel investors, seed investors, and venture capitalists. It's structured so that they get funding, office space, all of the Internet resources, tools they need from mentors.

CTO Coach 194

CTO Coach Startup Mentor Activision 194

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

MARCH 12, 2017

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 69

Social Media Media Metrics Satisfaction 69

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. How do you figure out when things are slow? It's more or less predictable.

Startup 177

Startup Mobile Culver City Los Angeles 177

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. make sure your site is optimized for search engine traffic: 1.) Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Search Engines.

Web 61

Web Social Media Content Sites 61

socalTECH

NOVEMBER 4, 2008

We recently ran across TravBuddy.com (www.travbuddy.com), a Los Angeles area travel site which allows travelers to meet others, share travel reviews, photos, and more, and had thought it would be great to hear the story behind the site. For our readers who haven't used your site, what's it all about? He graduated from U.C.

Startup 100

Startup Sites Social Network Web 100

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? Most people are really glad to have this premium resources, and it's risk free.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. It’s a very product that allows you to do visual search of eBay, ETSY, Match.com, AllRecipes and several others sites. Provider of real-time data and predictive analytics for web site publishers.

Venture Capital 214

Venture Capital Startup Design S3 214

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. Email can be an invaluable resource in the tech industry, as the bulk of your target audience will already be receptive to this kind of marketing. 2 Develop holiday sales.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

MAY 5, 2013

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 102

Social Media Media Entrepreneur Metrics 102

InfoChachkie

AUGUST 4, 2014

Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place. Then we started advertising and getting media attention.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

JANUARY 15, 2009

Our startup interview this morning is with Josh Stomel , founder of ResumeBucket (www.resumebucket.com), a new web site that is focused on helping people share their resumes with the world. Stomel--who is bootstrapping the startup from his recruiting firm, NeoHire--explained the site to us. What's the idea behind the site?

Startup 140

Startup Yahoo Sites Oversee.net 140