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Nativo Gets $3.5M For Native Advertising Technology

socalTECH

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in a Series A funding round, the firm announced Tuesday. The funding was led by Greycroft Partners, and also included e.ventures and Signia Venture Partners. in seed funding from Signia and angels.

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Chalk Digital Gets Seed Funding For Mobile Ad Technology

socalTECH

San Diego-based Chalk Digital , a provider of location-based, mobile advertising technology aimed at local businesses, said today that it has raised a seed funding round. Size of the funding was not announced. The funding came from Composite Capital Partners, Kernal Capital Inc., READ MORE>>.

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Understanding a VC’s Seed Funding Policy is Critical

Both Sides of the Table

There has been much discussion about VCs doing seed funding in the past year. I’ve written about it myself (Is VC Seed Funding Dead?) and (Is There Really a Signaling Problem with VC Seed Funding?). Knowing What the Seed Funding Policy of your VC is. Short summary of my posts: 1.

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Connexity, Headed by FastClick's Dave Gross, Gets Seed Funding

socalTECH

Camarillo-based Connexity , a new Internet advertising firm headed by former Fastclick CEO Dave Gross, said today that it has raised a seed funding round. The funding round came from Persistence Partners, which is also headed by Gross. Tags: advertising internet fastclick gross dave capital venture connexity.

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ventureLab Takes On Startup Incubation

socalTECH

According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The company did not say how much funding it intends to provide to startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

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